That’s the question the entrepreneurs of InkWorks Printing LLC of Plymouth, Wisconsin have been asking since they launched their new product on March 6, 2012.
Bob Travis of Plymouth and John Jensen of Fox Point have concepted, designed and launched a new personalized photo mural product that is made and shipped from their high tech printing company in Plymouth Wisconsin.
“Our company is focused on showing our customers how they can create value with high speed digital printing in everything from food packaging to plastic molding” states Travis, “but we felt we needed to test our ideas with our own product”. So with the help of a key supplier they developed a canvas-like adhesive backed material that they could image with photos. InkWorks has branded the product Wall Pepper.
“Wall Pepper is very easy to put-up and take down, and it leaves no-adhesive residue” Jensen noted, “and it sticks to nearly anything.” Because of its ease of use, Travis and Jensen decided that they could create a personal wall mural product that customers could purchase on-line by dragging and dropping their photos into a number of different templates. The idea is to let the customer be the artist and let them create decorations with their own photos.
“Its hard to look at the popularity of Facebook and not believe this product is on target,” says Travis. “We simply help customers free their photos from the confines of the computer screen,” Jensen adds. Thus far, the two seem to be right. Their focus group work and the initial orders suggest younger individuals want to use the product to decorate their dorms and bedrooms. “Its perfect as a long term or a short term decoration,”
More to the Story – Pepper Partners
In addition to creating value with print, InkWorks Printing is also focused on being a good corporate citizen. So as part of the Pepper Story, they have created Pepper Partners. Pepper Partners is a program that allows non-profit organizations to sign up and be featured on their web site. During the check out process, if a customer selects one of the listed Pepper Partners, 5% of the sale will go to the non-profit organization. All the Pepper Partner has to do is occasionally suggest Wall Pepper to their followers. It’s a passive fundraiser.
Camp Anokijig, Big Brothers Big Sisters, Fond du Lac Youth Soccer and the Family Resource Center are the first Pepper Partners. “My wife Luann is the new director of the Family Resource Center, so I know how difficult it is for non-profit groups to raise funds in todays economy” says Travis, “we felt this could be a way for our company and non-profit organizations to collaborate. They help to spread the word about Wall Pepper and we give back – its win/win. Our hope is that Wall Pepper will continue to catch on and it will be an even bigger win for our Pepper Partners!”
“Its exciting to see Wall Pepper shipping,” notes Denise Ristow, General Manager of InkWorks. “We have all worked very hard on every aspect of the product from the packaging, to the naming, to the design of the web site,” adds Kelly Krause, InkWorks Graphic Designer, “and our ideas keep growing!”
“This has been a real team effort (even our families have taken part),” notes Travis, “we all have a lot of pride in what we have done and now we just want everyone to ask - What will you Pepper?”
Learn more about Wall Pepper and their Pepper Partners – go to: www.pepperyourplace.com or find them on Facebook at Wall Pepper.