The workshop, Mastering Marketing for Adult Education, will take place from 2-5 p.m. on April 25. Important takeaways include:
• Pros and cons of marketing tactics used in adult education marketing
• Optimal media mix for reaching adult learners
• Keys to building a successful budget
PlattForm is also presenting during the NAGAP conference. Aaron Edwards, executive director of business development, will provide actionable strategies institutions can implement to increase enrollment for their adult and online education programs.
“Our focus at PlattForm is to help our clients succeed,” said Edwards. “We want attendees to walk away from this session with information they can use to optimize their marketing budget and to reach their enrollment goals.”
An overview of the workshop and the schedule are available on our website, http://plattformhighereducation.com/
For more information, please contact Melissa Cowan, communications specialist, at melissa.cowan@
PlattForm Higher Education is the largest full-service agency specializing in enrollment marketing for higher education. For more than 20 years, we have brought innovation, specialized expertise, and exceptional service to colleges and universities throughout the U.S. and Canada. We offer a range of services in traditional and interactive marketing. Our services include creative, direct response, media, mobile marketing, pay-per-click advertising, search engine optimization, and website design and development.