Conference Programme
9am Opening remarks from the chair / Mobile Strategy
9.10am Pedigree Dog-A-Like: Strategies for next generation mobile interactivity / Charles Clapshaw, Digital President APAC, TBAW, Managing Director, Tequila, Russ Tucker, Creative Director, Tequila
9.40am Understanding the role of mobile as part of your overall digital strategy / Brian Dargan, Head of Strategy, The White Agency
10.10am How to factor mobile into a digital creative strategy / Terry Williams-Willock, Creative Digital Director, Colenso BBDO
10.30am Morning tea & exhibition viewing
11.10am In conversation:
11.50am How to allocate your media spend in the mobile age / Steve Sinha, Managing Director, OMD Melbourne
12.10pm How to blend creative with strategy to maximize ROI / Lauren Jennings, Group Account Director, Neo@Ogilvy
12.30pm Networking lunch & exhibition viewing
2pm Digital campaigns with real-world engagement and how to extend the experience using mobile / Daniel King, Director Melbourne, Tongue
2.20pm Panel: Understanding the NFC opportunity / Ben Forsyth, Head of Mobile & Emerging Technologies, NAB, Brad Giblin, Digital Media Manager, Film Victoria, Jonathan Pease, Executive Ideas Director& Managing Partner, Tongue, Lauren Jennings, Group Account Director, Neo@Ogilvy
3pm Speed networking
3.30pm Afternoon tea & exhibition viewing
4.10pm Cutting the noise: is mobile the next analytics nirvana? / Elizabeth Moore, Head of Research, Insights & Analytics, Telstra
4.30pm How to integrate digital marketing and mobile information throughout the sales funnel / Andrew Scott, Sales Force Effectiveness Manager, St Jude Medical
5pm Close of conference
Exclusive 10% discount for subscribers. Call +61 2 9021 8807 to register at exclusive rates.
Event organizer: Terrapinn
Get more info and register online for the Mobile Advertising World Australia at http://itevent.net/
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