About the importance of community radio, station General Manager Rick Anderson stated yesterday, "The most important things that KZFR provides our local communities are diversity in media, understanding of other cultures, community access to the airwaves, and information unavailable from corporate media conglomerates."
He then listed many of the most famous local events that KZFR has been proud to have been a part of in the Chico, California area alone like: Durst and Parenti at the Sierra Nevada Big Room, Jim Hightower at ARC Pavilion, and Democracy Now's Amy Goodman at the Senator Theater. Also, some of the genres that the station offers like not only the blues, jazz, reggae, and eclectic rock shows, but also Chicano, Hmong, Americana and Louisiana, funk and hip-hop shows as well. "Community radio," Anderson continued, "is all about sustaining our local communities with diverse media that they enjoy and can trust. We're supported by the public and local underwriters and we try to give back much more public value and support than we receive. It's our main goal."
KZFR is also bringing a new level of public awareness to Northern California community radio with their new logo. A modern-looking green and black oval with clearly readable station call letters and their frequency 90.1 FM has been released. It has been described around the station as "clean and green". The logo update was accomplished by local branding agency ID International whose mantra "Building bridges, developing brands" directly applies to this local project. It is hoped by Anderson that the updated logo sticker ultimately makes it onto a visible number of cars, and that the new easy-to-understand radio schedule gets onto home and office refrigerators throughout the North State. Both of these things will likely go a long way to assist with the station's big campaign awareness goals to get the word out this fall about KZFR's important role in our local communities.
Community radio stations are licensed by the Federal Communications Commission (FCC) as “non-commercial educational”
If you are outside KZFR's Northern California's transmission area, have no worries as they now stream their unique programming live on the Internet from http://www.kzfr.org. You can go there, see the new logo, hear the station, and let their Management know that you support community radio for all.