That was the question posed to the exponentially growing world of pet bloggers through a Build a Business Blog contest sponsored by PetSmart and BlogPaws (http://www.blogpaws.com)
BlogPaws is a social media pet community and international marketing conference founded in 2009 by three dedicated pet lovers and bloggers. BlogPaws helps pet bloggers and enthusiasts connect digitally, build their online presence, enhance their social networks and give back to the community.
Members of the BlogPaws Community had just over a month to submit entries, which were judged on blogging experience, blog originality and creativity, vision and future blog plan, and ability to participate in the grand prize. Ten finalists were selected by a panel of judges from PetSmart and BlogPaws and three guest bloggers. Finalists then submitted a two-minute video explaining why they should win.
The two grand prize winners are: Colby Morita of Puppy in Training (http://www.puppyintraining.com) and Annette Vivian of Snoopy’s Dog Blog (http://www.snoopysdogblog.com). The two pet blog winners will be working with PetSmart on the Build a Business Blog program, during which they will learn how to turn a blog into an online business. The resulting case study will be showcased at the BlogPaws 2012 conference in June. Prize package includes conference calls, homework assignments, coaching and more.
With millions blogging, studies reveals that blogs are outpacing more traditional media for inspiration, product reviews, and opinion, hence generating more trust, recommendations, and opinions, according to the 2011 Technorati State of the Blogosphere. (http://www.slideshare.net/
BlogPaws is a pet-friendly event that has made its mark in Ohio, Colorado, Virginia, and next Utah. Connect with the blogging community and get registered at http://www.blogpaws.com. Preliminary schedule can be found at http://events.blogpaws.com/
BlogPaws is a media company and online community site for pet bloggers, pet enthusiasts, pet people on Twitter and Facebook and brands eager to tap into a growing, vibrant, vocal community of serious writers, bloggers, tweeters. Find us at http://www.blogpaws.com. Follow us on Facebook at http://www.facebook.com/
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 50,000 associates and operates more than 1,232 pet stores in the United States, Canada and Puerto Rico, over 192 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com)
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BlogPaws is a media company and online community site for pet bloggers, pet enthusiasts, pet people on Twitter and Facebook and brands eager to tap into a growing, vibrant, vocal community of serious writers, bloggers, tweeters.