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Follow on Google News | Social Media + ROI + InvestmentBeing successful in social media requires an investment, and typically a greater one than many anticipate when they begin participating.
By: Nichesuite when they begin participating. Driving even a minimal amount of social media marketing doesn’t come for free, and doing it right often requires multiple resources, services and integration, requiring a layered approach of best practices for success. First, companies need to establish a base social media presence, setting up their Twitter account(s), Facebook fan page, LinkedIn profile(s) and Blog site(s). Alinean research on social media engagements, best practices and ROI revealed that the setup/start- for almost all companies. 3 Getting started was the easy part. Second, companies need to attract, connect and interact with users to create engagement. Alinean research revealed that to do this well required a layered hierarchically approach of content and activity, forming the Social Media Hierarchy of Needs. The hierarchy is established from a strong foundation of Content, progressing to Campaigns, then Monitoring and finally, Collaboration. Having each layer in place sequentially was a key to results achievement. Third, marketers needed monitoring, campaign management and reporting tools and integration (with CRM and Marketing Automation solutions) to help them facilitate and monitor engagements, interact with users, nurture relationships, qualify and process leads and opportunities, and measure results. Investment is tallied across setup, engagement and tools, including the cost for internal resources, outsourced services and tools/ integration. # # # Nichesuite an e-business solution that scales up with your growing needs, this e solution offers an easy way to consolidate user reviews, expert viewpoint and analyst comments, apart from drastically reducing turnaround times to set up your e-business. NicheSuite is a future-ready solution that meets your needs of today and the demands of tomorrow. End
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