How does one learn to be an effective telemarketer?
They must familiarize themselves with the product or service they are selling so they can offer the customer the information they are seeking. They will point out the positive aspects of their product and be convincing at all times. They are friendly and caring. This person will know the importance of bringing a smile into every conversation and speak clearly and authentically. Perseverance is vital for the success of a telemarketer. While an inexperienced telemarketer may give up after the first no answer, one who has experience will continue to talk, convincing their customer that they cannot live without the product or service being offered. They use their scripts to answer objections knowing that there is always the possibility of a sale. Because much of their paycheck depends on the sales they make, they do not give up easily.
Often a company will pair up telemarketers and hold a competition to see who can make the most sales. This works effectively to help the business to be more successful. This healthy competitive game can and does work every time. It gives each telemarketer the initiative and determination to continue to do their best and be successful. It keeps up the morale of the staff, making a sometimes boring day more interesting. A new telemarketer will gain experience quickly when the company acts as their cheering squad and incentives such as month end bonuses are often offered to help them work to the best of their ability. With a positive attitude, a smile in their voice, motivation and proper telephone etiquette, a telemarketer can be successful.
Jacob Pettit is writing on behalf of Stellar US - http://stellarbpo.com/