Planet of the Apps World Australia 2012

PRLog (Press Release) - Apr. 19, 2012 - Planet of the Apps is Australia’s only expo and conference that brings together forward thinking businesses hungry to profit from the massive opportunities presented by mobile apps.

It brings together developers, major brands, enterprise and their partners to discuss opportunities and strategies in the mobile app sector.

Conference Program

9am  Opening remarks from the chair / Jen Wilson, Director, The Project Factory
9.10am  International keynote: Tablets, content and personalisation – how to identify and profit from key trends / Mark Johnson, CEO, Zite Inc.
9.40am The third ecosystem – Building your brand in the Windows Phone ecosystem / Nick Abbott, Head of Developer Ecosystem, Nokia ANZ
10.10am Android vs iOS: Why conventional wisdom is wrong, and how these platforms are evolving /
Russell Ivanovic, Co-Founder and Developer, Shift Jelly
10.30am Morning tea & exhibition viewing
11.10am In conversation: Techniques for promoting apps / Mark Johnson, CEO, Zite Inc., Daniel Kagan, Head of Marketing & Sponsorship, SportsMate Mobile, Russell Ivanovic, Co-Founder and Developer, Shift Jelly, Luke DiLodovico, Company Director, Ignition Studios, Peter O'Neill, Managing Director, Appmajik
11.50am How to market your app using big events and real-time social media / › Mr Andrew Mathwin, Marketing Director, Playup International
12.10pm How brands can market apps and use them to capture consumers / James Surgue, Director, Mobeseek
12.30pm Networking lunch & exhibition viewing / Promotion & Discoverability
2pm Marketing techniques for developers / Shannon Gilleland, Company Director, Ignition Studios
Luke DiLodovico, Company Director, Ignition Studios
2.40pm Discoverability and monetization: How to establish and leverage a significant userbase /
Tom Killen, Director, The Voxel Agents
3pm Speed networking: meet everyone in just 30 minutes
3.30pm Afternoon tea & exhibition viewing / User Experience & Innovation
4.10pm Gamification: How brands can benefit from mobile gaming / Colin Cardwell, CEO, 3rd Sense
4.30pm Procreate – How to take advantage of the tablet opportunity /
James Cuda, Managing Director, Savage Interactive
5pm How to create a mobile site that will keep users coming back for more / Nick Barry, Digital Product Manager, Fox Sports
5.30pm Close of conference

Exclusive 10% discount for subscribers. Call +61 2 9021 8807 to register at exclusive rates.

Event organizer: Terrapinn


Get more information and register for the Planet of the Apps World Australia at http://itevent.net/planet-of-the-apps-world-australia

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