Jenson Button helps Vodafone make its mark in the heart of Melbourne

April 18, 2012 - PRLog -- Thursday 15 March, 2012 (Melbourne): Vodafone McLaren Mercedes’ Jenson Button joined Vodafone customers this morning in officially opening Vodafone’s newest store in Victoria.

Located at the epicentre of Melbourne’s shopping district- the corner of Bourke and Swanston streets-Vodafone’s new store underpins its commitment to bringing customers in Victoria the very best experience- whether it be getting their hands on the newest devices – such as the new iPad launching tomorrow, or getting an instant smartphone replacement service through its innovative Swap and Go program.

Noel Hamill, Director Marketing and Sales at Vodafone commented, “Our new Melbourne store is a key element of our customer-centric strategy. Today, we’re not only opening the doors to a new destination for the latest and greatest in mobile technology, we’re also heralding in a new retail experience for our customers. This new site is also the largest Vodafone store in Victoria and demonstrates our ongoing commitment to improving our network and customer service in Victoria.”

Hamill continues: “2012 marks the fifth year of our partnership with Vodafone McLaren Mercedes and through this partnership we have been able to deliver some exciting experiences for our customers. Today, Jenson Button opened our brand new store, which is the largest in Victoria, and hung out and chatted with some of our customers ahead of the start of the Formula 1 season tomorrow. That’s a bit different to their average Thursday morning I expect!”

Some of those lucky customers also won a private tour of the Vodafone McLaren Mercedes team garage at this weekend’s Australian Grand Prix, which kicks off the 2012 Formula 1 championship.

Jenson Button, Vodafone McLaren Mercedes driver said, “I’m delighted to open this brand new Vodafone store in the CBD here in Melbourne. It’s a really impressive facility, in a prime location, and it’s already clear that it’ll be an extremely busy and successful retail outlet for our title partner and total communications partner. I really enjoyed my visit, and it was good fun to meet the Vodafone customers and fans. I’m sure they’ll enjoy their garage tour!”

Vodafone customer and massive F1 fan Anna Locarnini, a massive F1 fan said, “We’ve had an incredible morning down here at the new Vodafone store. I can’t believe Jenson dropped by the store. I’m still on a high from meeting him, he is just so awesome. Thanks so much Vodafone!”
Vodafone is the title sponsor of the Vodafone McLaren Mercedes team. Watch Vodafone McLaren Mercedes drivers Jenson Button and Lewis Hamilton in action at this weekend’s season opener, the Formula 1 Australian Grand Prix 16-18 March, 2012.