Brand Force takes an inside-out approach by developing your organization’
Don Argento’s Brand Force is the perfect guide for any nonprofit searching for their competitive edge. Who knew you could build something so strong without breaking a sweat?
Brand Force is available for $9.99 on Amazon.com. http://www.amazon.com/
“For nonprofits, branding is as important as in firms such as Apple, Coke, or IBM. Big corporations have expensive experts to help with branding decisions, but where can nonprofits obtain similar help? This book provides it, with real-life examples explaining how to apply branding principles for accomplishing a nonprofit’s mission and improving community support.”
Roger Blackwell, Ph.D. and author, Brands That Rock
“Every member of your executive committee, staff, and board of directors will gain new insight and tools to assure survival of your nonprofit. This is a must read in support and enhancement of your brand.”
John F. Dix, President, Business Development Index, Ltd