CRDA Partners With Timeshare And Fractional Publisher Perspective Magazine

April 20, 2012 - PRLog -- Perspective Magazine, the timeshare and fractional industry’s independent information leader, announces it will be a Media Sponsor of the Canadian Resort Development Association (CRDA) Resort Development Summit for the 6th year. The Summit is scheduled for May 16-18, 2012 at the InterContinental Toronto Centre in Toronto, Ontario, Canada.  

“We’re thrilled to be able to continue our ongoing partnership with Perspective. They’ve been terrific media partners and friends of ours for the past few years, and we truly appreciate all that they do in terms of both promoting our event and educating and informing the shared ownership industry at large,” said Ross Perlmutter, President and CEO, Canadian Resort Development Association.

Under the theme “It’s not ‘business as usual’ anymore”, the conference will highlight the refocusing, recharging and reshaping of marketing and development strategies in the leisure accommodation industry. With an ever-changing economic landscape, an aging but affluent consumer base and a strong shift towards maintenance-free lifestyles, it is now more important than ever that companies are prepared for the exciting weeks, months and years ahead. Short term products, new shared ownership solutions and dynamic consumers fueled by a burning desire to enhance their quality of life are issues at the heart of the shared ownership marketplace and this event will showcase the newest innovations developed to meet the needs of today’s shared ownership consumers.

“We are very pleased to support CRDA once again, as our long-standing relationship with them is very important to us,” said Paul Mattimoe, President and CEO, Perspective International. “Ross has been a big supporter of ours, as evidenced by his attendance at our first two GNEX events, and we are more than happy to help promote the Resort Development Summit and the Canadian shared ownership industry at large.”  

Details of the conference, including registration and program information, can be found at http://www.crdaconference.com

About CRDA
The Canadian Resort Development Association is an industry-based association that is dedicated to furthering the ownership-based resort and leisure industry, both at home and abroad. It was founded over 29 years ago as “the Resort Timesharing Council of Canada” in response to the public’s insatiable demand for more information about typical “fee simple” (or “deeded”) timeshare products.

The goals of the Association are to encourage and maintain a high standard of ethical conduct throughout the industry and to assist in the education of Canadian industry members toward an enhanced standard of professionalism. CRDA regularly advises and guides consumers before, during and after their purchase, and it directs consumers to those member companies who have agreed to abide by CRDA’s “Code of Standards and Ethics” and its objectives.

About Perspective Magazine
Perspective Magazine is the leading independent, multi-media information provider for the shared ownership industry. The company publishes five regional brands covering North America, Latin America, Europe & Middle East, South Africa, and Asia Pacific which are, combined, the most read independent trade publications globally for the vacation ownership industry.

The company’s consumer magazine, Owners Perspective Magazine, is the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public and is also available as a specially customized developer edition for lead generation, in-room marketing and third party sales collateral. Owners Perspective Magazine’s online version, http://ownersperspective.com, also features a new guaranteed lead generation program specifically designed for resorts and developers. The site will host the company’s latest endeavor, Vacation TV, a streaming 24/7 online video channel full of information about vacation ownership products and services.

GNEX is the company’s annual global networking expo which gathers the top industry professionals from around the world to network, create new strategic alliances and develop joint ventures that can benefit their businesses.

Online marketing division Perspective Interactive - powered by Xeputu combines the platform and vision of Perspective Magazine and expert online marketing agency Xeputu to bring a unique and unparalleled portfolio of products and services that span the entire spectrum of online and offline multi-media marketing to the vacation ownership industry.

Perspective Magazine also operates a recruitment advertising service through TimeshareStaff.com (http://timesharestaff.com), fractional property listing services and a customized in-room Resort Television product that encourages on-site spending and vacation ownership sales. The company also publishes online through http://perspectivemagazine.com, hosts an online community of industry professionals through Perspective Forums, engages a social media audience of over 44,000 followers through its corporate social media accounts and is a media sponsor of 30 major industry events around the world.

For more information, please visit http://perspectivemagazine.com or email Steve Luba at steveluba(at)perspectivemagazine.com. For information on advertising and editorial opportunities visit  http://perspectivemagazine.com/advertise.