J Forrest Group to Lead a Nationwide Sales Training Program for Richmond American Homes

April 18, 2012 - PRLog -- J Forrest Group recently signed a contract with Richmond American Homes to lead a companywide sales training and management program for Richmond American’s new home sales professionals, sales coaches and executives. The Leadership Selling® and Leadership Sales Coaching training program consists of a series of on-site seminars, a tailored online e-learning website, video lessons and discussion boards; weekly sales-force goals and motivational calls; accountability reports; and executive and management coaching. The training program commenced in early December.
The entirety of the program will aim to enhance the success of Richmond American’s sales professionals by creating urgency, teaching the steps of selling, helping participants create new behaviors and, ultimately, by shifting the success paradigm. Beyond training for the salespeople, J Forrest Group will spend the first 60 days meeting with and training Richmond American’s national sales leadership and sales coaches (managers) in a “train the trainer” fashion, so that they can provide a message that is congruent with the training and that holds sales professionals accountable to the best practices.
   Jason Forrest, Chief Sales Officer of J Forrest Group, will personally lead Richmond American’s current group of sales professionals through the new home sales training program and be responsible for coaching the homebuilder’s regional sales managers in 11 states nationwide. J Forrest Group’s National Sales Coach, Jeanne Conger, will be responsible for one-on-one coaching for the individual salespeople, helping improve the recruiting efforts of new sales professionals and participating in field visits.


About J Forrest Group
J Forrest Group consults with many of the leading homebuilders in the U.S., Canada, and Australia and specializes in culture change and creating urgency within the sales teams and management. J Forrest Group’s competitive distinction is its behavior modification approach to new home sales training, as applied to a variety of programs, education, seminars and sales coach training offerings all aimed at dramatically improving builders’ sales force success. Chief Sales Officer Jason Forrest (recognized as one of Training magazine's top young trainers in 2012), is a national authority on new home sales and the author of Creating Urgency in a Non-Urgent Housing Market and 40 Day Sales Dare for New Home Sales. He is also a regular featured speaker at many leading professional builder association events and national conferences such as PCBC. To learn more about Jason Forrest and his team, visit http://www.jforrestgroup.com.