Exeter Hospital and Go Red for Women Turn to Video and Anchor Line

April 18, 2012 - PRLog -- Contact:    Adam Flaherty, Owner
               603.427.8272

                                           Exeter Hospital and Go Red for Women
                                               Turn to Video and Anchor Line
April 18, 2012
Portsmouth, NH ¬– Numerous video impact studies indicate that businesses and organizations may want to pay attention to this fast moving trend. According to Internet Retailer, visitors who view product videos are 85% more like to buy than visitors who don’t. (2012) And, video results appear in about 70% of the top 100 search listings according to Marketing Week, 2011.

According to representatives from both Exeter Hospital and the American Heart Association, video does make a difference. Both organizations have turned to Portsmouth-based Anchor Line Web & Screen Works for assistance with making the most from what is fast becoming the hottest communication tool.

Ryan Lawrence, Senior Marketing and Public Relations Analyst for Exeter Health Resources points to an increased use of video for his organization including Exeter Hospital benefits video, specialty physician video interviews, Go Red for Women Tea event video, and several staff/patient video interviews. He points to positive results with Anchor Line and says, “We further look to roll out videos via our Intranet and will use video as a cross-promotional tool for physician-to-physician marketing.”

Ainsley Onstott, Special Events Manager for the American Heart Association said, “In addition to the Exeter Hospital Go Red Tea, we’ve worked with Anchor Line on our Boston and New Hampshire Go Red Luncheons, as well as the Central Massachusetts Heart Ball. The video platform is much more impactful to the audience (both live and online) and allows us to showcase our appreciation to our sponsors while increasing the effectiveness of our fundraising efforts.”

Adam Flaherty, owner of Anchor Line says, “It’s exciting to be seeing positive results for the businesses we collaborate with.  It’s also especially encouraging that the statistics regarding trends in web video content are all in our favor.  We’ve found that a lot of businesses in the area prefer to work with a local production company who can deliver high quality results without the budget a Boston or New York agency would require.”

Anchor Line offers HD video production & editing services including: single and multi-camera event videography, corporate videos, pilots, and creative segments for websites & social media platforms. Information is available at www.anchorlineprojects.com.
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Anchor Line offers HD video production & editing services including: single and multi-camera event videography, corporate videos, pilots, and creative segments for websites & social media platforms. Information is available at www.anchorlineprojects.com.