Which media should they buy? Which copy should they run? How much should they spend on advertising and how should they spend it?
How much of their decision making is based on subjective opinions and how much of their decision making is based on cold, hard facts?
Is there a better way to make your advertising decisions? “Yes, there is” according to Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations of San Mateo, California.
Barrows has developed an easy-to-use mathematical marketing formula that actually lets you quantify the relationship between advertising and sales.
“The formula is called ‘The Barrows Popularity Factor’ and businesses of all kinds can use it to help them increase their sales, increase their profit and decrease their risk” according to Barrows.
“It will help you take a lot of the guesswork out of your advertising”
“The booklet will explain why it works, how it works, and how to use the math to help your company make a lot more money starting right now,” according to Barrows.
You can read the whole booklet in about an hour, and the math is so easy-to-use that all of the calculations can be done by one person, in moments, with just a simple calculator.
“If you are looking for the best way to plan and measure the effectiveness of your advertising, take a look at a booklet called "The Barrows Popularity Factor” says Barrows.
“It will give you much more information about your advertising in a much shorter time frame, and it will give you a much better way to make much more informed marketing and media decisions based on hard marketing data as opposed to ‘wait and see’ subjective approaches.”
“The Barrows Popularity Factor” is a major breakthrough in marketing,” according to Barrows.
The math in “The Barrows Popularity Factor” reduces the relationship between advertising and sales to its lowest possible common denominator, and the math is universal and effective,” according to Barrows.
“You can use the math to help you test and compare the effectiveness of all kinds of measurable advertising.”
“In short, ‘The Barrows Popularity Factor’ is a two-part mathematical marketing tool that will give you more of the information you need to make key marketing decisions with far less risk,” says Barrows.
“The Barrows Popularity Factor” can help you fine-tune your entire marketing program, and The Barrows Popularity Factor booklet is a must read for all kinds of businesses,”
For additional information, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, http://www.barrows.com.
R.M. Barrows, Inc. Advertising & Public Relations is a full service advertising and public relations agency, established in 1980. To find out more about "The Barrows Popularity Factor" and to talk about your advertising, contact Robert Barrows at 650-344-4405, http://www.barrows.com.