For the founders, Philly-ism came about naturally from their own personal passions. “We are pretty much obsessed with eating, drinking, and the city of Philadelphia,”
Among Philly-ism’s first few posts are an array of local experiences including a write up about Top Chef Kevin Sbraga’s new location, cheeses and meats from Di Bruno Brothers, sushi from Umai Umai, and pizza from Zavino. New posts appear on the blog weekly, coupled with a quick culinary lesson they’ve dubbed “foodisms.”
“We encourage people to reach out to us if they are looking for a recommendation about where to go,” says Sel. “It’s like a fun food challenge for us and we always get back to people in a few hours. The more details you give us, the better!”
In order to drive the community to participate, Philly-ism has developed a presence on multiple social media platforms including Facebook, Twitter, and Foursquare. Maiden Media Group, a digital experience agency in Old City, provided custom designs and site development for the project across all media.
# # #
Philly-ism is a Philadelphia based food blog launched in 2012 by local cuisine enthusiasts Janeane Tolomeo and Selnika Kandula.