The panel will include Dan Demmer, president and CFO of Oracle Endeca; Kenneth S. Goldman, CPA, Executive VP and CFO, Black Duck Software; Vic Pierni, Executive VP and CFO, Verivo; and Kevin Rhodes, CFO of PlumChoice. The session will be moderated by Scott Devens – Vice President and General Manager Application Integration for Talend.
The speakers in this executive session, sponsored by Northeastern University, will explore how the CFO can help with:
• Building effective and scalable sales models
• Influencing and guiding go-to-market strategies
• Leveraging financial data to shorten the sales cycle
• Analyzing deal risk and throttling conservatism
• Establishing clear sales metrics and attainable goals
“Sales executives that work closely with CFOs have a strategic advantage in the sales process,” said Scott Devens, board chairman and president of NETSEA. “This panel will focus on the opportunities and the pitfalls facing many CFOs and the importance they play in the creation of and participation in a company’s sales engagement model. Whether it is working through the revenue recognition rules, yield models, compensation plan structures, etc, the CFO’s “early and continuous” involvement with sales leadership is a must. This interactive panel will provide real-world examples and takeaways that can be applied immediately.”
For more information on the speakers, or to register for this event, please visit http://www.netsea.org/
Media representatives are encouraged to attend.
Location and Registration Information
This NETSEA event will take place at the Newton Marriott in Newton, Mass. on Wednesday, May 9, 2012 from 7:30 a.m. to 10 a.m. The pre-registration cost to attend is $20 for NETSEA members and $30 for non-members. To register online, visit http://www.netsea.org/
NETSEA is the premier association for technology sales professionals in New England. The organization provides collaboration, networking, continuous learning and development for high-tech sales and business development professionals in a peer group setting. NETSEA delivers a unique blend of business resources and personal support that help make the challenge of developing sales opportunities and growing revenue both fulfilling and worthwhile. With more than 400 members, NETSEA can be found on the web at www.netsea.org.
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