Retailing, casual dining/restaurants and pharma led the impressive growth surge for MMA in the quarter as the company continues to expand while creating value for Fortune 500 clients across multiple industries.
Over the past year, MMA has added more than 20 clients to its portfolio. In the same period the company has more than doubled its delivery capacity and plans to expand an additional 40% in this area in the next 12 months, including adding up to five client management executives and 35 analysts and consultants.
Pat Cummings, CEO of MMA, attributed the record growth to MMA’s innovative predictive analytics that are closely integrated with a company's sales, marketing and financial business processes, and a service model designed around continuous, repeatable value creation. “Quality of delivery isn’t just limited to our delivery team,” Cummings said. “Our consulting and prescriptive insights are a core part of our service model. In hiring MMA, clients are seeking a trusted advisor who can help them shape marketing, sales and product decisions to drive optimal, profitable growth.”
“Value-based consultative partnerships have become the standard for business-enabling analytics,” Cummings added. “For this reason, companies need to augment predictive analytic offerings with consultative expertise in order to embed them strategically across their businesses on a day-to-day basis. MMA is uniquely positioned to offer the right combination of precise analytics and prescriptive, client business process-oriented consulting.”
Cummings said he believed the progress MMA has made in the past 12 months is reflective of and in fact embodies a new standard of high-value analytics. “During that time we have focused heavily on improving our data management capabilities and service model while developing leading-edge, analytically-
“Delivery means providing flawless execution on our promise of high-value analytics and producing meaningful value for our clients,” said Doug Brooks, EVP of Strategic Accounts for MMA. “We are proud of the fact that many of our new clients are a direct result of client referrals, while existing clients have expanded their core analytic solutions with MMA.”
The company continues to work on new and innovative solutions in the areas of short- and long-term marketing, pricing, product management and forecasting. “We expect continued strong growth through the balance of the year, though we may moderate it somewhat to ensure a consistency and focus on quality and innovation,”
MMA is a unit of leading global custom market research company Ipsos. MMA provides leading analytics services for companies in consumer products, retail, restaurants, pharmaceuticals, durable goods, financial services, automotive, telecommunications and media & entertainment. For more information on MMA, please visit http://www.mma.com/
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MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance.