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Cocoon Group in Bucharest Designed Noroc Strong, the New Extension of Noroc Beer Brand

International Branding Agency Cocoon Group in Bucharest continued the reconstruction of the Noroc brand, a process that started in 2010, by creating for this year a new brand extension: Noroc TARE (Strong).

April 17, 2012 - PRLog -- Noroc Strong is a new kind of beer, but also positioned in the value for money category. An important difference in this type of beer, launched by Bergenbier S.A., is its higher alcoholic level: 6.5%. The packaging design, created by Cocoon Group team, should reflect this diference and be in line with the new Noroc brand essence, as defined in the redesign project finalized in 2011. While Noroc Strong is still an extension, it also has its own personality, based on a new color scheme that helps express the product characteristics: the strength (higher alcohol content), the color of the liquid, and a specific taste appealing to male consumers.

"We sought to build this line extension on a visual level by focusing on defining specific design elements, which point out and underline the masculinity of the brand, especially because Noroc Strong is a product that simultaneously addresses a specific audience: strong men," says Simona Straut, Managing Director at Cocoon Group in Bucharest.

"Noroc Strong enters the value-for-money segment of the beer market in a very appropriate time, according to market researches. Moreover, the success of such a product can be assured by a package design that keeps the mother brand essence, and has its own values to articulate the new product", said Ioana Bondrila, Noroc Senior Brand Manager.

Cocoon Group's team members involved in the project included: Martin Zouhar (Senior Designer), Michal Kraus (Designer), Dana Pandelescu (Project Manager) and Simona Straut (Managing Director). From Bergenbier S.A. side, the project was coordinated by Ioana Bondrila (Senior Brand Manager) and Andreea Luca (Junior Brand Manager).

Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding! For more information about CG, please visit their website at www.cg-eu.com.

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Source:Cocoon Group
Location:Bucharest - Bucharest - Romania
Industry:Arts, Marketing, Advertising
Tags:Beer, Graphic Design, Packaging, Noroc, Label
Last Updated:Apr 17, 2012
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