The opening stage of the Tour of Britain 2012 will see cyclists from around the world race from Ipswich to the outskirts of Norwich. Known as the Grand Depart, it will set off from the Ipswich Waterfront, Suffolk, on 9 September. “This is big boost to the Norwich’s image as all eyes will be on Norwich. The Tour of Britain race is widely publicized and watched by millions.” said Morton Solutions. The race will see riders travel through Woodbridge, Aldeburgh, Leiston and Lowestoft before crossing the Norfolk boundary in Lound. A spokesperson for the tour said: "The crowds have always been very supportive in Suffolk and Norfolk so it's great to be bringing stage one there."
It will be the third consecutive year the tour has visited the two counties. Managing director of Morton Solutions said “The people of both Norwich and Suffolk and people all over the world support this race, It’s an event that multiple people can take part to do their share and also its an opportunity for the community and communities all over the world to come together.” Councilor Kathy Gosling, Suffolk County Council's portfolio holder for sport, said last year's race had an "enormously positive impact," on the local economy."I expect that we will see an even bigger boost this year," she said.” “The event at hand is boost to our local image and to the economy. The funding comes from a private and generous source and we applaud them for this. We here at Morton Solutions are looking forward to the race and hope to see many of you there.” said Lewis Morton. Barry Stone, Norfolk County Council's cabinet member for cultural services, said: "The large crowd numbers that we have seen enjoying the Tour of Britain race in Norfolk over the past two years shows just how successful an event it continues to be.”
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