PRLog - April 17, 2012 - Gofarmer, the online portal for farmers and smallholders in the UK, recently decided to change from Moneybookers (now Skrill) to Paypal for processing the yearly subscription fees. Gofarmer allows farmers, smallholders and those in the rural sector to sign up as a member for a small annual fee and then post unlimited adverts on the site in the different categories. There is also a news section, articles related to farming and smallholding and a blog and forum.
Originally when Gofarmer was set up back in 2004, the site utilised Worldpay through the Royal Bank of Scotland. This system did initially work well but after a while the high yearly charges became prohibitive and Rachel, the lady behind Gofarmer, started to look for alternatives. In 2009 and 2010 the Gofarmer website under went various changes and it was decided to integrate Moneybookers merchant gateway into the system as there were no annual charges. It took a fair amount of programming and a few months of testing to finally get the new Moneybookers system in place and working. Yet only a year later Moneybookers, which had now become Skrill, introduced high monthly charges for using their merchant gateway, as well as an inactivity fee for accounts not used regularly. It was once again decided to look for another payment system and Paypal seemed a good option. The costs per transaction are higher to the merchant (Gofarmer) but there are no recurring charges. Luckily Paypal was far easier to integrate and test than Moneybookers and within a few days Gofarmer was back up and running with a Paypal subscription button in place. Now new members simply click to register and are taken to Paypal. Here they set up a yearly subscription debited from their Paypal account or credit or debit card and are then taken back to the Gofarmer website where (so long as the payment was taken successfully)
At the same time that programming changes were being done to the website, it was decided to change the pricing structure. From when Gofarmer launched back in early 2005, the cost for an annual subscription was £45. Shortly after launch a special introductory offer of £5 was implemented so for the first year of membership, users only had to pay £5, and subsequent years were charged at £45. Now Gofarmer has opted to charge just £24.99 for an annual subscription and to do away with the introductory offer to simplify matters.
Behind the scenes, there is a lot of search engine optimisation going on for Gofarmer and the site now ranks well on Google for many farming and smallholding related search terms. This work will continue to build up traffic to the Gofarmer website and so increase sales for advertisers. The forum and blog will also be regularly updated as will the Gofarmer members area.
It is now hoped that all the programming changes are done for the foreseeable future and the focus can be on marketing the website and building up the user database.
Gofarmer is an online market place for farmers and smallholders for buying and selling livestock, used agricultural equipment, animal feed, farm land and more. You can search for cows for sale, sheep to sell, pigs for sale or maybe you are looking for a second hand tractor, a horse trailer or a baler. If you have ever fancied owning a few chickens or a couple of sheep or goats but don't know where to start then Gofarmer offers information on different breeds of cows, sheep, goats, pigs and poultry. For more details on GoFarmer, please visit the official website website http://www.GoFarmer.com
For further information, please contact:
Bellegarde, Bozel, 73350
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