Evo Promotions Discuss Cancer Charity Warns Elderly People Are Missing Out On Vital Treatments

April 17, 2012 - PRLog -- Evo Promotions is ‘shocked’ by recent reports that the elderly population with cancer is not receiving the correct treatment. A cancer charity has warned that elderly patients are missing out on vital treatment due to their age, which is contributing to “unacceptably poor” survival rates. A damning report by Macmillan Cancer Support said in five years an estimated 13,645 people aged over 75 living in Kent will be diagnosed with cancer and there needed to be a more effective way of treating them. Evo Promotions is a successful sales and marketing company that works with charities around the UK. ‘Working within the charity sector we understand the importance of our work. This is why I was so shocked to hear that elderly patients with cancer were losing out on life saving treatment,’ said the MD of Evo Promotions.

Charity bosses said ‘under-treatment’ – such as not being offered surgery – was one of a number of factors contributing to avoidable deaths among the older population. “We know older people are less likely to receive cancer treatments such as surgery, radiotherapy and chemotherapy than younger people,” said Macmillan chief executive Ciarán Devane. “Often, this is medically justifiable – over-treatment is just as undesirable as under-treatment – but we can’t ignore the growing evidence which suggests that many older patients who could benefit from treatment are not being offered it. Evo Promotions stands by the point of view that the patient should be able to decide,’ everyone is different in terms of what they can and cant handle. Treatment options should be given to each patient and then they can decide in what direction to go in.’

A spokeswoman for NHS Kent and Medway stressed, however, that care and treatment for cancer patients was available to everyone, regardless of their age. “The number of people aged 75 or older dying from cancer has reduced in Kent and Medway since 1996,” she said. “This is thanks to investment and training to improve early diagnosis rates, treatment and care of cancer patients and closer working with partners, including Macmillan. Evo promotions charity work reaches across the whole of the UK, with a source saying, ‘in time treatment will improve and so will the understanding of this disease. In the next 20 years medical research would have advanced so much so that there might even be a possibility that the disease won’t be fatal and be treated effectively – we can all but hope that this will be a reality someday.’

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