This event is part of the Internet Show Australia.
Conference Programme - Day 1
9am
Opening remarks from the Chair
Mr Steven Bradley, Digital Communications and Social Media Manager, NRMA Motoring and Services
Social Strategy
Sponsored by
9.10am
How NAB used paid, owned and earned media
Ms Kate Thompson, Channel Manager, Social Media, NAB
Mr Eaon Pritchard, Social Strategist, Clemenger BBDO
9.40am
In conversation with platform innovators
Ms Rebekah Campbell, Founder & CEO, Posse
Mr Andrew Mathwin, Marketing Director, Playup International
10.20am
Driving Sales Through Facebook: A Step-by-Step Guide
Mr Alex Cleanthous, Chief Strategist, Web Profits
10.50am
Morning tea and exhibition viewing
11.30am
Panel: Breaking down the winning factors
Ms Vanessa Arden Wood, Head of Entertainment, Network 10
Mr Jon Holloway, Director, The Works Sydney
Ms Jessica Miller, Community Planner, Republic of Everyone
Mr Ian Alwill, Executive Director, Group Marketing and Comm, Nestle Oceania
12.10pm
Networking Lunch
1.10pm
Panel: How brands are using Google+
Mr Anthony Fisk, Communications Manager, iiNet
Mr Rod McGuinness, Social Media Producer, ABC Radio Australia
Mr Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia
Mr Daniel Young, General Manager, Encoder PR
1.50pm
Engaging in new and niche social channels
Ms Tiphereth Gloria, Social Media Strategist, GPY&R
Social Enterprise
2.10pm
From idea to execution: Telstras Crowd Support
2.30pm
How Nokia drives innovation, loyalty and passion within employees
Craig Hepburn, Global Director, Digital and Social Media, Nokia
2.50pm
Panel: How to use an internal social networking strategy
Craig Hepburn, Global Director, Digital and Social Media, Nokia
Ms Skye Forrester, Social Media Leader, GE Capital
Mr Steve Hopkins, Customer Success Manager, Yammer
3.30pm
Speed Networking
4pm
Afternoon tea & exhibition viewing
Social Communication/
Sponsored by
4.30pm
The renaissance of words: How search and social media have elevated quality text above visual design
Mr David Warwick, Director of Technology and Services, bwired
5pm
Tourism Australias approach to creating advocacy with social media
Mr Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia
5.20pm
Panel: How to use the feedback mechanism of social media
6pm
Close of conference
Conference Programme - Day 2
9am
Opening remarks from the Chair
Ms Natasha Dedis, CEO, UNTHINK Corporation
Social Brand
9.10am
How to determine a social identity
Mr Ian Alwill, Executive Director, Group Marketing and Comm, Nestle Oceania
9.40am
How authenticity attracts champions
Mr Andy Lark, CMO & COO (Online), Comm. Bank
10.10am
Dealing with a brand attack
Mr James Lorenz, Communications and Media Relations Manager, Greenpeace
10.30am
Morning tea and exhibition viewing
11.10am
Panel: Driving positive user generated content
Ms Joy Toose, Social Media Community Manager, Digital, World Vision Australia
Mr Andy Lark, CMO & COO (Online), Comm. Bank
Ms Skye Forrester, Social Media Leader, GE Capital
Ms Marni Ryan, National Manager - Brand, Marketing, Innovation, WWF - Earth Hour
Social Campaigns
11.50am
Spearheading with social media
12.10pm
Adapting your brand
Mr Eaon Pritchard, Social Strategist, Clemenger BBDO
12.30pm
Networking Lunch & exhibition viewing
2pm
Social media on a tight budget
Mr Dale Eastman, Digital Marketing Executive, Shriro Australia
2.20pm
How to measure social media success
2.40pm
Big exposure, little risk
Social Engagement
Sponsored by
3pm
Social media, where is it headed?
3.25pm
Creating brand conversation
3.45pm
How to use real-time engagement
4.05pm
Afternoon tea & exhibition viewing
4.30pm
Panel: The next level of engagement
Ms Jessica Miller, Community Planner, Republic of Everyone
Social Commerce
5.10pm
Increasing social activity with the sharing of purchases
Ms Rebekah Campbell, Founder & CEO, Posse
5.30pm
The 500+ million user shopping mall
Mr Brian Giesen, Director, Digital Strategy APAC, Ogilvy PR
6pm
Close of conference
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Event organizer: Terrapinn
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