Social Media World Australia 2012

April 17, 2012 - PRLog -- As Social Media continues to grow in prevalence and importance, businesses are looking for optimal ways to harness its direction and impact. Social Media World will bring together the region’s leading consumer brands, social networks, and their partners to create effective social media strategies.

This event is part of the Internet Show Australia.

Conference Programme - Day 1

9am
Opening remarks from the Chair
› Mr Steven Bradley, Digital Communications and Social Media Manager, NRMA Motoring and Services
Social Strategy
Sponsored by

9.10am
How NAB used paid, owned and earned media
› Ms Kate Thompson, Channel Manager, Social Media, NAB
› Mr Eaon Pritchard, Social Strategist, Clemenger BBDO
9.40am
In conversation with platform innovators
› Ms Rebekah Campbell, Founder & CEO, Posse
› Mr Andrew Mathwin, Marketing Director, Playup International
10.20am
Driving Sales Through Facebook: A Step-by-Step Guide
› Mr Alex Cleanthous, Chief Strategist, Web Profits
10.50am
Morning tea and exhibition viewing
11.30am
Panel: Breaking down the winning factors
› Ms Vanessa Arden Wood, Head of Entertainment, Network 10
› Mr Jon Holloway, Director, The Works Sydney
› Ms Jessica Miller, Community Planner, Republic of Everyone
› Mr Ian Alwill, Executive Director, Group Marketing and Comm, Nestle Oceania
12.10pm
Networking Lunch
1.10pm
Panel: How brands are using Google+
› Mr Anthony Fisk, Communications Manager, iiNet
› Mr Rod McGuinness, Social Media Producer, ABC Radio Australia
› Mr Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia
› Mr Daniel Young, General Manager, Encoder PR
1.50pm
Engaging in new and niche social channels
› Ms Tiphereth Gloria, Social Media Strategist, GPY&R
Social Enterprise
2.10pm
From idea to execution: Telstra’s Crowd Support
2.30pm
How Nokia drives innovation, loyalty and passion within employees

Craig Hepburn, Global Director, Digital and Social Media, Nokia

2.50pm
Panel: How to use an internal social networking strategy
Craig Hepburn, Global Director, Digital and Social Media, Nokia

› Ms Skye Forrester, Social Media Leader, GE Capital
› Mr Steve Hopkins, Customer Success Manager, Yammer
3.30pm
Speed Networking
4pm
Afternoon tea & exhibition viewing
Social Communication/PR
Sponsored by

4.30pm
The renaissance of words: How search and social media have elevated quality text above visual design
› Mr David Warwick, Director of Technology and Services, bwired
5pm
Tourism Australia’s approach to creating advocacy with social media
› Mr Jesse Desjardins, Social Media and Advocacy Manager, Tourism Australia
5.20pm
Panel: How to use the feedback mechanism of social media
6pm
Close of conference

Conference Programme - Day 2

9am
Opening remarks from the Chair
› Ms Natasha Dedis, CEO, UNTHINK Corporation
Social Brand
9.10am
How to determine a social identity
› Mr Ian Alwill, Executive Director, Group Marketing and Comm, Nestle Oceania
9.40am
How authenticity attracts champions
› Mr Andy Lark, CMO & COO (Online), Comm. Bank
10.10am
Dealing with a brand attack
› Mr James Lorenz, Communications and Media Relations Manager, Greenpeace
10.30am
Morning tea and exhibition viewing
11.10am
Panel: Driving positive user generated content
› Ms Joy Toose, Social Media Community Manager, Digital, World Vision Australia
› Mr Andy Lark, CMO & COO (Online), Comm. Bank
› Ms Skye Forrester, Social Media Leader, GE Capital
› Ms Marni Ryan, National Manager - Brand, Marketing, Innovation, WWF - Earth Hour
Social Campaigns
11.50am
Spearheading with social media
12.10pm
Adapting your brand
› Mr Eaon Pritchard, Social Strategist, Clemenger BBDO
12.30pm
Networking Lunch & exhibition viewing
2pm
Social media on a tight budget
› Mr Dale Eastman, Digital Marketing Executive, Shriro Australia
2.20pm
How to measure social media success
2.40pm
Big exposure, little risk
Social Engagement
Sponsored by

3pm
Social media, where is it headed?
3.25pm
Creating brand conversation
3.45pm
How to use real-time engagement
4.05pm
Afternoon tea & exhibition viewing
4.30pm
Panel: The next level of engagement
› Ms Jessica Miller, Community Planner, Republic of Everyone
Social Commerce
5.10pm
Increasing social activity with the sharing of purchases
› Ms Rebekah Campbell, Founder & CEO, Posse
5.30pm
The 500+ million user shopping mall
› Mr Brian Giesen, Director, Digital Strategy APAC, Ogilvy PR
6pm
Close of conference

Exclusive 10% discount for subscribers. Call +61 2 9021 8807 to register at exclusive rates.

Event organizer: Terrapinn


Get more information and register for the Social Media World Australia at http://itevent.net/social-media-world-australia

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