Her first book, Startup Savvy: Strategies for Optimizing Small Business Survival and Success, was published last May. The book is filled with professional advice and tips especially for potential entrepreneurs and any business in business less than five years.
Unlike typical business leadership and self-help books, Startup Savvy is complete with relatable real-world entrepreneurial stories combined with solid advice from an everyday practitioner of small business who encourages readers to seek help from a variety of qualified professionals and ultimately be willing to pay for particular support, rather than try to do everything themselves. The book highlights lessons learned and best practices from seven actual local small businesses that are also past KOSBE Award winners.
Books will be available onsite for purchase for a special sale price of $20 (including tax). The 18-chapter, 230-page book regularly retails for $24.95, plus tax and shipping and can be purchased online from most major retailers including but not limited to: Amazon.com, Barnes & Noble Booksellers and Books-A-Million.
For a double book signing event, Wilcox will join fellow local author, Mary J. Mullins, author of, A Cold Day in Hell. A story of six women who find themselves at the mercy of a maniac after their plane crashes in the Colorado mountains.
Wilcox is currently the senior business counselor of the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University’s (ETSU) Kingsport Affiliate Office, and executive director of KOSBE at the Kingsport Area Chamber of Commerce.
Since being hired at the Kingsport Chamber in July 2006, Wilcox has provided one-on-one technical assistance to more than 600 individuals or businesses. She holds a master’s degree from Brenau University, Gainesville, Ga.; and has more than 20 years of wide-ranging business experience in the full-service hotel, environmental consulting, automotive, woodworking machinery, flat glass and nonprofit sectors.
To read the author’s blog and learn more about her book visit startupsavvy.biz, or follow her on Facebook, Startup Savvy, Twitter @StartupSavvy, and LinkedIn, Aundrea Wilcox, MBA.
Wilcox and her husband, Lonnie Salyer, reside in Kingsport with their two children.
It is the intent of KOSBE to be the go-to organization in the Tri-Cities for small business owners and entrepreneurs who want to start or grow their businesses, by creating and developing the right tools and resources and cultivating the right partnerships. In partnership with Tennessee Small Business Development Centers (TSBDC) at ETSU, KOSBE can more effectively serve the needs of entrepreneurs and small businesses. For a complete listing of services, tools and resources, visit kosbe.org.
The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee.
To schedule your free confidential counseling appointment in a private setting by TSBDC-certified counselors in person, online by phone or e-mail call Marybeth McLain at (423) 392.8825 or e-mail, email@example.com.
For more information about the Tennessee Small Business Development Center (TSBDC) at ETSU Kingsport Affiliate Office and your Kingsport Office of Small Business Development & Entrepreneurship (KOSBE), visit tsbdc.org and kosbe.org or call (423) 392.8825. We’re social too; follow us on Facebook, Kosbe – The Small Business Connection, Twitter, @KOSBEConnection, LinkedIn group, KOSBE - The Small Business Connection and our YouTube Channel, KOSBEConnection.
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The mission of KOSBE is to actively assist in the establishment of new small businesses and the growth and development of existing small businesses in Kingsport, Tenn. KOSBE is a nonprofit economic development organization.