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Follow on Google News | Civicom Shows Their Support to MRMW and MMRAMarketing Research Services Global Leader Civicom will sponsor, speak and exhibit at the Market Research in the Mobile World in Amsterdam April 18th – 19th to show their support to the marketing research industry.
Civicom Marketing Research Services helps marketing researchers by facilitating their telephone and web-enabled research projects using the latest technologies, combined with superior client service and support. Civicom also offers Civicom InSitu® Mobile Research, which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom’s also offers an iPad and iPhone App for mobile research. Learn more about Civicom Marketing Research Services at http://www.civi.com/ Civicom believes in creating practical innovative technology solutions to make it possible for marketing researchers to reach a broader respondent base, as well as the opportunity to reach every person with a phone. The resulting insights are greatly valued as an integral part of the bigger picture of marketing research: reaching the right target market and sending the right message. Mobile qualitative research brings about results from truly richer data derived from unadulterated insights in the moment. As pioneers in providing practical mobile research solutions to the marketing research community, and advocates of this innovative methodology, Civicom supports MRMW in promoting breakthrough applications for mobile phones, as well as in building a community of shared mobile insights among researchers, developers, and service providers. Rebecca West, Civicom’s Global VP of Marketing Research Services, is presenting a compelling piece on mobile qualitative research entitled: Getting to “WHY?”- using mix and match mobile technologies to gain heuristic insights in the moment. In her presentation, Rebecca will discuss how audio, visual and emotion tracking inputs tease out the most insightful questions to investigate. In-the- Civicom also plays an active role as one of the founding members of the MMRA Global (Mobile Marketing Research Association http://www.mmra- # # # Civicom is a global leader in serving the marketing research community with advanced virtual communications solutions for the world's top organizations, with a strong industry presence in facilitating individual depth interviews and focus groups, online bulletin boards and forums, private online communities, audio and video diaries, and mobile qualitative research. End
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