The marketing initiative will allow fans to virtually own the Deccan Chargers team and watch the IPL matches from the Owners Lounge at the Hyderabad Stadium. This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers.
Making the announcement Kalyan Manyam, CEO of Mojostreet said, “We are excited with the way Mojostreet is being used by brands across India. This unique initiative by Deccan Chargers will take the DC brand closer to its fans and increase engagement. I am sure Mojostreet users will be very excited to grab this opportunity to own the DC team”
E. Venkat Reddy, COO of Deccan Chargers said, “This is a first of its kind initiative in the world wherein a sports team is connecting with its fans virtually through a mobile game and rewarding them in the real world. We are confident this initiative will greatly contribute to the strong presence of the DC Brand in the digital world.”
To virtually own the Deccan Chargers, a user needs to download Mojostreet on their Smartphone (freely available on all major app stores) and then Check-in at any of the partner outlets of Deccan Chargers listed on Mojostreet. Once a User completes a check-in, a special offer is delivered right on the users mobile screen. The same can be redeemed at the outlet in real-time. Users who Check-in maximum at partner locations will get to virtually own the DC team and will get a chance to watch the matches from the Owners lounge at the Hyderabad stadium.