Rize Against The Throne – Music Video Mashup Release

April 13, 2012 - PRLog -- Popular Bronx based video remixing DJ, DJ Eloy just released a promotional music video mashup pitting popular hip-hop icons Jay-Z & Kanye West against popular Japanese rock band, RIZE. Inspired by the influential nature of all the artists represented in the videos, DJ Eloy created a mashup that battled the respectively popular tracks “ZERO” (from RIZE, licensed by Coke Zero Asia) and “Ni**as in Paris” against each other to create “RIZE AGAINST THE THRONE”. The video just went viral today, posting on Youtube, Facebook, Tumblr and Twitter.

To watch RIZE AGAINST THE THRONE visit: http://youtu.be/s7P1dmajjlc



When asked why he chose to do the mashup with this particular lineup, DJ Eloy responded with the following:

“I was inspired to make the mix when I saw RIZE perform at Webster Hall last month. They asked me to be the DJ for their East Meets West concert. Before then I’d never seen them live. But their energy was so intense, it really motivated me. I got to talk to them and they were just cool dudes – good people. Of course, I’m a New York native, so I had to show love to Jay Z! Plus both of the songs just get in your head and stay there.”

This isn’t DJ Eloy’s first mashup that featured Jay Z. Two years ago he created a video edit for the popular underground audio mashup of Justice’s  “D.A.N.C.E.” versus Jay Z’s “On to the Next One”. That mashup ended up on Microsoft’s Windows Media Entertainment Guide website where it racked up nearly 70,000 views in a matter of days.

The video remixer and DJ is a trained turntablist who first got his start at the age of 14, DJing locally in the Bronx before he spread out to Manhattan. DJ Eloy learned from watching his father & other relatives DJ in the 80s at block party battles in his Bronx neighborhood where they routinely went head to head with the likes of Grand Master Flash. DJ Eloy is a well known remixer within the DJ community, having been featured multiple times in the industry magazine, DJ Times and speaking at multiple panels at the International DJ Expo held annually in Atlantic City, NJ. He formerly created video edits for Strictly Hits before striking out on his own and freelancing for industry heavies like Promo Only. Recently, he became co-host of an informative DJ industry show entitled Video Report that covers all topics relevant to the video DJ community. DJ Eloy holds residencies in NYC and also travels routinely across the country to perform as well.

For more information about DJ Eloy, visit www.facebook.com/djeloy

For more information about RIZE, visit www.triberize.net

For interview inquiries, booking requests and other questions for DJ Eloy, please contact:

Big Apple Style Marketing
Attn: Dorian Smith
Email: Dorian@BigAppleStyleMarketing.com

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Big Apple Style Marketing is a digital marketing firm that focuses on marketing, distributing and monetizing our client’s original entertainment content. We work with independent artists, small/medium record labels, and film and television prodcuers.