PRLog - April 13, 2012 - PHILADELPHIA -- Digital watchmakers turn to analog motifs
With the release of its Josh Chadwick Digital Analog Watch, The Cadence Watch Company joins a trend of digital watchmakers taking design cues from traditional analog watches.
Trend unites design creativity and business freedom.
Philadelphia, PA – With digital technology, there are almost unlimited ways to represent time, yet most watch manufacturers still assume wearers want a miniature digital alarm clock on their wrists. However, some are using motifs from traditional analog watches to present truly unusual designs of time.
“Digital technology has freed watch designers to represent the time in virtually unlimited ways,” says Vanja Buvac, CEO of Cadence Watch Company, which has just released its own digital analog watch. “Designers are able to run wild, creating unique and innovating pieces that watchmakers of the past would envy and adding function and flare at prices that would have been impossible just decades ago.”
An increasingly popular design theme is to mimic the twelve-hour circle of a traditional timepiece to create cutting-edge watches with familiar usability. “I believe the best inspiration for good design is people,” says designer Josh Chadwick, creator of the new digital analog watch for Cadence Watch Company. “People are used to telling time on a classic analog clock. Incorporating elements from classic timepieces makes design sense for the end-user.”
This trend of watch designers to use analog motifs in digital watches can be seen in such popular pieces as Tokyo Flash’s stark Kasai On Air Silver LED watch, some recent Phillipe Starck watches for Fossil, select timepieces from Nooka Watches, and the new Cadence Josh Chadwick Watch (see links below).
The trend unites two often conflicting forces: design creativity and business freedom. By using the power of technology, a watchmaker can get greater accuracy at a fraction of the cost movements from expensive Swiss and Japanese movement-makers. (Those countries have a virtual bi-opoly on analog watch movements). According to Buvac, this means “designers are presented with more freedom to add function and flare at a reasonable price point.” That suits cost-conscious watch industry leaders too.
Digital technology is especially suited for minimalist, futuristic watches that incorporate more information in less space than traditional analog watches. Digital watches are youthful and inventive, and are perfect for creative, problem-solving watch wearers who want to further their out of the box image.
If this sounds like a recipe for gimmicky watches, the finest counterargument is the new Josh Chadwick Watch from Cadence Watch Company, a classy dress piece whose muted digital face avoids the harsh glow of other digital watches. The stainless steel band fits in equally well in a boardroom or a living room. The Josh Chadwick watch features a clean look and a superior user experience, merging the prestige of a traditional digital watch with other useful features: an easy-to-set alarm function, dual-time function, a tasteful back-light for nighttime use, and an AM/PM display which can be switched to a second counter.
“Digital watches are the contemporary solution to watch wearers who demand more from their watches,” says Buvac. “It would impossible to create such a useful watch within the constraints of analog timepieces, at least not at a reasonable price point. When you look for a watch, you want style, function, and reasonable pricing. In the analog age, you could only choose two out of three. With digital watches, you do not have to pick. You can get precision, more functions, and as much style as with a traditional analog timepiece.” In a electronic world, digital watches are the future of watches. But classic design will remain classic
About the Josh Chadwick Digital Analog Watch
Winner of an international design competition, The Josh Cadwick Watch is the inaugural entry into the Cadence Collective line, which will feature unique watch concepts by creative designers across the country. It is designed by industrial designer Josh Chadwick of Pennsylvania. The watch face on the Chadwick’s design has a modern digital display but expresses time like a traditional analog watch, with a 12-hour rotation of indicators: up to twelve solid bars for the hour marks and up to 60 clearly demarcated marks for the minutes. The body of the watch is contemporary with a stainless steel case and hair-line finish; the band uses a traditional clasp mechanism.
About Cadence Watch Company
The Cadence Watch Company designs, makes and sells high-quality watches at revolutionary prices. The company started in 2001 by making a patented stroke rate monitor for rowing, and has expanded into a full and growing line of branded performance and lifestyle watches, including the trademarked 4-Bit line and the in-the-know 4:20 line. By cutting out middlemen in watch distribution, Cadence can deliver eye-catching designs at eye-popping prices. For more information, visit cadencewatch.com.
Links for watches discussed above
Josh Chadwick Digital Analog Watch: http://cadencewatch.com/
Kasai On Air Silver LED watch: http://www.tokyoflash.com/
Phillipe Starck for Fossil: http://www.productdose.com/
Nooka Watches: http://www.nooka.com/
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The Cadence Watch Company designs, makes and sells high-quality watches. The company started in 2001 with a rowing watch, and has expanded into a growing line of branded performance and lifestyle watches. For more information, visit cadencewatch.com.