The original site was bought by ITV for £175m in 2005, only to be sold for £25.6m four years later to online publishing group Brightsolid. The site's owner, Brightsolid, believes a host of professional archive content coupled with users' own material will help make Friends Reunited the choice of social network for people keen to partake in online nostalgia. He said "It's about every blast from your past - every kind of great memory you have."
The service is currently free to use - although Mr Kuyl said revenue-generating options were being considered further down the line, including inviting brands to offer their own nostalgic material, such as old cars, to be added to users' memories. Marketing Director for Morton Solutions said “We all like blasts from the pasts, a trip down memory lane has never harmed anyone except maybe when we enter the fashion department, I’m sure that has left a lot of us red faced, this site has real potential and with the right help we feel it can flourish.”
Drew Benvie, who worked as a PR consultant for Friends Reunited in 2008, said he thought there was still room for the site to attract otherwise hesitant social networkers "I think what Friends Reunited could do is fill a bit of a gap for the average internet user who isn't being served by Facebook." However not everyone is agreeable with him, Lee Bryant told the BBC he had little doubt as to whether the site could return to mass popularity he said “It's 'no', basically. It's hard to know what else to say. Everyone has so much invested in Facebook. Friends Reunited doesn't seem to be offering anything new," Our source for Morton Solutions said “It’s only natural that they will have ‘for and against’ opinions but the only opinion that really matters is that of the members. If they see Friends Reunited as a site for them then their other peers will hear about it. This site has been heavily planned and the owners know what they are doing, for us though it’s a waiting game to see will this site achieve where other sites have failed.”
# # #
At Morton Solutions we pride ourselves on our professional approach when dealing with blue-chip clients from a range of industries, including construction, telecommunication, financial services, cosmetics, retail and even charities.