Thanks to the budget-friendly deals available, Ireland has emerged as the most popular destination with Belfast and Dublin covering the top two spots. And travelling a little further afield to complete the podium is the Italian capital of Rome, which is consistently a top travel destination for the UK market.
With the full two weeks not being available for all, the majority have chosen weekend breaks with the average trip being around 4 days, therefore low cost flights have emerged as the most convenient: around 65% of travellers have chosen to fly low cost whilst 35% have gone with more traditional airlines.
Almost 90% of the bookings have come in the post-Christmas rush with flights continuing to be booked as we speak. The average spend per route is just over €100 meaning that passengers are still managing to profit from the fact that there are a wide range of cheap flights available up until the last minute.
“Easter 2012 is dedicated to saving and short breaks. Our analysis shows that those who book flights on Bravofly.co.uk mostly choose a low-cost airline”, says Fabio Cannavale, Executive President and Co-Founder of the Bravofly Group.
“The crisis”, continues Fabio Cannavale, “makes travellers more price-conscious, however they still do not want to give up their holiday time and continue to book online in order to find the best combination of quality and price. This trend is reflected in the strong growth recorded within all the Bravofly Group compared to previous years. It also signals that the travel industry is changing and consumers are feeling increasingly confident when booking online today”.
These are based on bookings made on Bravofly.co.uk and Bravofly.com by those travelling from the UK between March 30, 2012 and 16 April, 2012, for bookings made as of 2nd March, 2012.
Most popular destinations
With Easter coming early again this year maybe the temptation of a belated St Patricks Day getaway has convinced the majority of people to book flights to the Irish capital, Dublin. Either way it’s a United Kingdom and Eire capitals theme with an average cost per route of €49 combined with €45 to go Belfast (sitting in second place) and even London.
Whilst other European capitals of Amsterdam, Prague and Rome are all reachable for less than €80 per route.
Top 6 destinations booked for Easter with departure from the UK and average price per route
Looking at the data compiled for the Easter period, bookings show that low cost airlines are dominating (65%) compared to the more traditional airlines (35%).
Duration of Trip
This period of the year has always been one of the most popular times to travel abroad due to both the school holidays and bank holidays. Of those who booked on Bravofly.co.uk and Bravofly.com the majority of them either chose to take a short break or a whole week away. Of the 57% of people who booked for a period of between 2-5 days a city break is the favoured option with Dublin and Belfast leading the way, closely followed by Rome, Prague and Amsterdam. Those opting for a longer stay away (6-10 days) are heading for fun in the sun with the Spanish resorts of Malaga, Alicante and Barcelona topping the list. Finally, of the smaller amount of bookings whose trips were between 11-16 days, longhaul flights to destinations such as Bangkok and Johannesburg are those most booked.
The Bravofly group is growing rapidly with sites now available in 8 languages producing over 7 million unique visitors per month. Other than Bravofly.co.uk the group includes Bravofly.com, Volagratis.it, Bravoavia.ru, Viaggiare.it , Crocierissime.it and 2Spaghi.it offering not only flights but a variety of dynamic holiday packages, hotels, car hire, cruises, restaurants and city guides. With all the features that you need integrated into one system, Bravofly’s customers can choose and book the trip they want at the best prices in a quick and easy way.
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