There always has been a public fascination with the ship but time has altered public perceptions of the folklore around the story of the ship. Tragedy has been overtaken by heroism and romance. Terry Corr, creative director with Belfast marketing company Navigator Blue, said Titanic is now a worldwide brand. He said for a long time people were reluctant to talk about the ship, with Belfast people in particular growing up with the disaster hanging over them. "This was despite the fact that the local workforce at that time was probably the best at the world at using the skills and technology available to build the ship" said Mr Corr. "The innovation was fantastic, it kind of made Harland and Wolff the Apple computers of their day. Titanic is something we can really claim as our own," he added. "As a brand it's international and as such it is probably the only real global brand we have in Northern Ireland."
Its hard to grasp what the kinds of emotions were running through people at the time of the sinking, the MD of Stream Advertising comments further saying, ‘the Titanic holds a special place in the Northern Ireland community and will do so for many years to come.’
With the centenary of the sinking nearly upon us, Titanic is everywhere from our television screens to the shop front windows. There are no complaints from the businesses benefiting from the sales, be it T-shirts, books or bottles of Titanic Irish Whisky. Even the Europa Hotel in Belfast has renamed its presidential suite after the ship; such is the attraction to foreign tourists. "Prior to this being called the Titanic suite it was the presidential suite named after Bill and Hilary Clinton who both stayed in the room," said General Manager James McGinn. Stream Advertising Services understand why businesses in Ireland would capitalize on the Titanic, ‘there is a massive hype around this event and will probably sustain until the year end,’ said a source from Stream Advertising Services.
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