Big Red Soda Celebrates 75th Anniversary with Diamond Sweepstakes

PRLog (Press Release) - Apr. 12, 2012 - Big Red, America’s original and #1 selling red soda, is giving away a diamond worth $1,937 to one lucky winner through a promotion on its Facebook page. The social media sweepstakes commemorates Big Red’s Anniversary by awarding the traditional gift for the 75th Anniversary: a diamond. Big Red was established in 1937, hence the $1,937 prize value.

Consumers can visit http://www.Facebook.com/BigRed until April 24th and register once per day to win the diamond prize. One lucky winner will be selected at random to win a gift card worth $1,937 to online diamond retailer http://www.Brilliance.com towards purchasing the diamond of their choice.

The Big Red Diamond Sweepstakes will lead to a summer long under-the-cap points promotion starting on May 14. Specially-marked anniversary packages of Big Red and Big Red Zero 20 ounce, 2 liter and 12 packs will contain codes with different point values that consumers can redeem for vintage-style Big Red memorabilia at http://www.BigRedPrizes.com.

About Big Red, Inc.
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s ® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red, Inc.’s beverages.

About Brilliance.com
Over the past two decades, Brilliance has built a reputation as one of the leading retailers of diamonds, engagement rings, and fine jewelry. Each conflict-free diamond is hand-picked by gemologists and is manufactured in the United States by master jewelers. Brilliance offer thousands of certified diamonds, as well as a large selection of fine jewelry and engagement rings.

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Big Red, Inc. is among the most experienced beverage companies in the United States with a history dating back to 1937.