Cincinnati Female Entrepreneur Wows Camping Crowd, Turns to Crowdfunding to Kickstart Innovative Cot

April 12, 2012 - PRLog -- Terra Strenua Outfitters™is kickstarting its revolutionary ultralight multifunctional cot through the popular crowd funding website, Kickstarter.com. Weighing in at under 2.5 pounds, the NYX™ converts into a chair and has an actual framed structure, packs small enough to put in your backpack, and can support up to 350 pounds. The NYX™ is also proudly made and assembled in the USA.

“We love the dual-function nature of the NYX™, and it's certainly a slick, stylish design,” writes Gizmag in its just-released review. The NYX™ first wowed the public with the debut of a prototype at the Outdoor Retailer Winter Market in January. Because of its breakthrough design, it’s expected to draw interest from campers, outdoor enthusiasts and the military Special Forces.

"To keep the weight down we turned to strong yet lightweight materials, like carbon fiber and CTF3 (also known as cuben fiber). CTF3 is an ultralight but durable fabric found in sailcloth and some of the market's lightest tents and backpacks,” says Kristen Alvarez, founder of Terra Strenua Outfitters. The cot design also uses a patent-pending carbon fiber leaf spring bow to create tension and support the product. "It is the perfect blend of comfort, multifunctionality and durability—a value proposition hard to find in alternatives such as sleeping pads or other cot systems on the market."

Founded in 2011 by Kristen Alvarez, a devoted outdoors person and camper, Terra Strenua Outfitters™ is an innovative outdoor product design company aimed to bring multifunctional products to the outdoor industry. It has been selected as a finalist for a $25,000 loan at the annual entrepreneurs contest sponsored by Bad Girl Ventures, an Ohio-based female-focused micro-lending program. It’s fundraising on Kickstarter, with plans to move the NYX™ into full production by summer.

Links:
http://www.terrastrenua.com
http://www.kickstarter.com/projects/1992916508/nyxtm-ligh...


NYX™MSPR: $250-$300 Max capacity: 350 pounds Materials: CTF3 (Cuben Fiber), Carbon Fiber Specs: 25"W x 75"L x 5" H; 2.42 lbs.

For more information:  Kristen Alvarez | kristen@terrastrenua.com www.terrastrenua.com | (513) 327.8768

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Founded in 2011 by Kristen Alvarez, a devoted outdoors person and camper, Terra Strenua Outfitters™ is an innovative outdoor product design company aimed to bring multifunctional products to the outdoor industry.