“So much prospecting and selling is being done over the phone and Internet that insurance agents need generic, educational tools to provide prospects and clients,” explains Jesse Slome, AALTCI’s executive director. The new e-brochures are personalized with the agent’s name, contact information and photo. “Personalized material is so important in terms of making a lasting impression to the long-term care insurance http://www.aaltci.org/
The second focuses on long term care planning for women. “Women are typically the decision influencers and there are millions of adult women living alone who should be interested in the subject,” Slome says.
Over 2.5 million long term care insurance print brochures have been distributed by the Association since it was established in 1998. “There still is a great need for printed material,” Slome acknowledges, “but we live in a digital age of instant communication so e-brochures that can be personalized will grow in usage and acceptance.”
The American Association for Long-Term Care Insurance is the national trade organization exclusively focused on creating heightened consumer awareness and supporting insurance professionals who market long-term care solutions.
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The American Association for Long-Term Care Insurance http://www.aaltci.org is a trade organization. The Association's Consumer Information Center is the #1 source for information and can be accessed at http://www.aaltci.org/