Iconic British boxing brand Lonsdale has teamed up with leading boxing promoters Hennessy Sports to sponsor the next live Saturday night boxing show on Channel 5. Competing boxers on the show will have the opportunity to wear Lonsdale’s latest range of contest gloves and apparel. The series will also be supported with ring promotion, social media and online link ups.
Lonsdale will also be providing personalised fight shorts for Former Commonwealth Welterweight Champion John O’Donnell to wear in his comeback fight on the undercard of the Belfast event.
According to Sunny Singh, Head of Sports Marketing for Lonsdale “We look forward to working with Hennessy Sports on their partnership with Channel 5 which now gives more fans the opportunity to watch and enjoy this great sport. This sponsorship excites us as boxers will be equipped with Lonsdale’s latest equipment and apparel, the tools they need to help them become champions!”
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