Aspectus has already hit the ground running, launching the campaign with a thorough messaging analysis to give FIG a media-ready identity. Aspectus also supported the FIG Seed Presentation Day, where Aspectus’s event marketing knowledge came into play and the team was able to provide advice on how to communicate the newly-developed messaging.
“From a PR perspective we had a pretty clean slate for Aspectus to work with and we were impressed with how quickly they developed our messaging and got us in front of the press,” said James King, co-founder of FIG. “We have a disruptive business model that we are bringing to the venture capital market and needed an agency with the passion and creativity to get our very different story across. I’m confident we have found that in Aspectus and look forward to working with them to drive all of our communications activity.”
Alastair Turner, managing director, Aspectus PR added: “There’s a new generation of businesses in the financial services sector that are innovative and creative. This is exactly what FIG represents and we are delighted to be serving such a dynamic and exciting business. The account represents a great opportunity for the financial services team to showcase all of their skills, from branding and positioning to content production, media relations and general communications and marketing counsel. We look forward to what will no doubt be a fast-paced but prosperous relationship. ”
The news comes in a series of client wins for Aspectus PR and follows the recent expansion of the financial services practice to include banking, capital markets, insurance, alternative investments and global payments.
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