• Establish both business and exhibition goals
Ascertaining the goals of the business is a vital task to undertake before departing for an exhibition. This can help remind employees what is most important to the company in their time away from the office. Once these goals are established, it can help those setting the goals to determine what they hope to gain from a trade show or exhibition. Achievable targets are important, and can contribute to a sense of accomplishment when they are reached.
• Calculate costs beforehand
Working out the approximate cost of each pitch and the total amount budgeted for ‘giveaways’
• Select promotional material and supporting kit carefully
Establishing a brand means an emphasis on continuity and sending the right message to prospective customers or business partners. The tallest and widest banner stands can help to draw attention, but a smaller and more cleverly-designed display can have the same effect. Ensure that the kit is suitable for the occasion; using an indoor exhibition stand at an outdoor conference on a windy day will only result in exhibitors fighting to keep their display upright.
• Shake hands, make eye contact and connect with visitors
This may seem blindingly obvious, but walking past a display at an exhibition and seeing an employee ‘hiding’ in their booths or cowering behind a budget banner stand is a fairly common sight. Greet visitors, say ‘hello’ to everyone, shake hands and ask people’s names (and eventually, their contact details). Not only will this make the exhibition seem much more personable for the visitor, it can contribute towards goals if names can be added to a mailing list or if a lead is generated.
For more information about exhibition stands, please visit http://www.printdesigns.com.
# # #
Printdesigns Limited was established in 1999 as a specialist company dealing in wide format digital printing and portable presentation solutions.