In a recent study conducted by National Australia Bank, there has been a significant increase in online shopping last year - specifically at 29%, which accounted for around 4.9 percent of the total retail spending for the year.
According to the said study, most of the online retailers that were able to maximise this potential are actually Australian online companies – which disproves earlier reports claiming that international online companies have outsold local online retailers.
However, some sources have shown that although Australia-based retailers take up around three-fourths of online purchases made in the country, sales made by international companies are slowly catching up. This is shown by studies stating that international sales gained a growth rate of 40% from the previous year, while domestic online sales only gained about 25%.
Considering the figures shown, many experts believe that it is the best time to engage in online campaign in order to obtain more sales. According to studies, the demographics of Australian online shoppers are between the ages of 30-40. But since 2010, purchases made by those belonging under the 30’s category have also been growing at a fast pace, even overtaking those from the 30-40 age range.
Statistics have also shown that the most supported sites of these young online shoppers are those engaging in fashion and cosmetics, as well as online action stores, department stores and variety stores – all of which have taken up around 50% of the total online sales in the country.
The other popular choices are sites for furniture, appliances and electronics, as well as toys, recreation, music, books and movies – the said group taking up 20% of total online sales.
With these developments, many now agree that every business must establish a reputable online visibility in order to succeed, either to focus on their online shops as their main stream, or to build a website in order to support their bricks and mortars store. Regardless of which, analysts believe that having the right online tools is vital.
This same view is shared by Clint Maher, Director of Operations of Oracle Digital. He says, “To dismiss that your business does not need to move and excel online, is taking a huge risk on your financial future.” Maher then adds, "It's quite exciting to see the dramatic uptrend in searches for consumables and gifts this year."
And because of the growing demand for online goods and purchases, Oracle Digital has decided to market its most efficient online campaign tools like Social Marketing, reliable and ethical SEO practices, and other online marketing tactics that will help every business make the most out of the potential of the virtual realm.
Oracle Digital is the leading Digital Marketing Company in Western Australia. They also offer their most reliable services in Adelaide, Brisbane, Melbourne, and Sydney. If you want to know more about the company and their services, then don’t hesitate to give them a call at 1300 899 851, or you can visit their site at http://www.oracledigital.com.au.