Social Relationship Management (SRM) is the new CRM

April 11, 2012 - PRLog -- With the growing influence of social media across every industry, there is also an increased demand in how best to manage these different channels. SRM, or Social Relationship Management (http://www.crmsocialmedia.com/2012/03/social-relationship-management-srm-the-future-of-social-enterprise), is the practice of integrating this growing social trend with traditional customer service.

Businesses can best utilize Social Relationship Management in today’s business world by focusing on the strengths of SRM.

Social Relationship Management software monitors and engages across all social channels. SRM dominates over CRM because of the ability to identify trending topics, major social influencers, and sentiment of conversion. You can stay on top of the conversion surrounding your company's brand and products by tracking these key metrics.

SRM’s major strengths are the capability for brand monitoring and social media listening. Your business can improve on building brand authority, providing real-time social customer service, and in return increase sales by switching to from CRM to SRM.

The major difference between SRM and CRM is the social aspect. CRM relationships are more structured and revolve around traditional channels such as email or call centers. SRM relationships are more casual and highlight the social human interaction in customer support.

Social networks like Facebook and Twitter are becoming the primary communication tool among consumers seeking assistance or sharing. Keep up with the up-and-coming trend and pay attention your social customer relationships with an SRM solution.