Emterra Rubber Tire Recycling Featured by Canada's Report on Business and Daily Planet

PRLog (Press Release) - Apr. 11, 2012 - Emterra Tire Recycling (a division of Emterra Group) was featured in two high profile media in the last two weeks of March. The first was the Discovery Channel’s Daily Planet in an episode that explored how scrap tires are collected, processed and re-manufactured into new products. The second was an article in the Globe and Mail’s Report on Business that talked about innovative, leading edge companies that are contributing to Canada’s green economy.

The Daily Planet documentary showed how Emterra’s role as a scrap tire processor is the central cog in the recycling wheel between used tire drop off and transformation into many new and useful like playground surfaces, landscaping mulch, engine components, sub-flooring and road bed additive. Emterra Tire Recycling General Manager, John Cassell, explained how the company’s environmentally responsible, innovative technology to shred tires, separating the steel and fibre from the rubber recovers 100% of each tire. The process is virtually emission free and tires are never stockpiled or landfilled. For a link to the video, see: http://www.greenmytires.ca/news.php?id=81

The March 30 issue of the Globe and Mail’s Report on Business published an article, Recycling: Feels good, makes money, too (See: http://www.theglobeandmail.com/report-on-business/rob-mag... ) that included Emterra Tire Recycling as a firm on the cutting edge of the emerging green industrial sector. The Brampton, Ontario rubber tire recycling plant processes one million scrap tires annually while generating almost no waste emissions as a result of a proprietary process of grinding tires instead of freezing them to break them down.

Last summer, Emterra Tire Recycling was the centre of attention when it recycled the 25 millionth tire collected under the Ontario Tire Stewardship program.

To learn more about Emterra Group and its waste management and recycling services, visit http://www.emterra.ca.

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Emterra Group is a leading Canadian waste management and recycling company leading the way with innovative recycling and waste diversion solutions across municipal, industrial and business sectors. Our goal is zero waste and preserving the environment for a sustainable, green future.