The request was published by Caroline, who is a Fundraiser and PR Officer for The West of England School and College (WESC) on LinkedIn. Eager eyed head of the design department, Steve Champion, spotted it almost immediately.
"After talking with our Operations Manager at Gloveman, I approached Caroline and offered to do the work free of charge. She emailed me her requirements and gave me an example of the type of thing she was looking for; a hand-drawn, fun and vibrant font and imagery. The event is called "WESCfest" - an event specifically organised to give ticket purchasers a fantastic day out and to raise awareness and finances." Steve said.
Steve continued by saying "We support a lot of charitable events, locally and nationally. Just recently our MD took part in the Sports Relief Sponsored Run event. We also help families and wildlife in Sri Lanka where our latex plantations are, providing community employment and support. To support a local south-west charity with designing a logo for them was an easy decision to make. We have done work before for other events, as our portfolio illustrates, so we had the experience to easily cater for WESC."
Caroline was delighted with the event logo. "Steve sent over the logo via email and I was thrilled at how he had understood the brief and the speed in which he turned the job around. I am truly grateful. I telephoned him straight away and thanked him. It was exactly the kind of thing I was hoping for and I'm so excited that we can now press ahead with our publicity concerning this event.
Steve explained how he created the logo so quickly: "It's great when people can show you what they like and alternatively what they do not like. It gives us as design studio a great starting point. No other company in the whole world has this logo typeface as it is hand drawn and then re-drawn on our computer. The logo we produced for WESCfest was so strong from the initial sketch we knew we had a winner from the word go!"
The WESCfest logo designed by GDS can be seen at http://www.gloveman.co.uk/
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