Brightfire adds cloud orchestration software leader Flexiant to its client portfolio

April 11, 2012 - PRLog -- Leading European cloud orchestration software provider Flexiant has chosen Brightfire to drive and implement its inbound content marketing and lead generation strategy in Europe as it looks to grab its share of a £30bn global marketplace.

The cloud software  provider will work with the UK inbound  marketing company on the delivery of its digital campaigns due to Brightfire’s strong expertise in using an integrated marketing approach to lead generation, reducing the cost of customer acquisition and increasing marketing ROI as a result.

“We are delighted to be working with Brightfire at this very crucial and exciting time for us,” said George Knox, CEO of Flexiant. “In the context of an explosive global demand for cloud services, more and more service providers are using our unique cloud orchestration software to outmanoeuvre the competition and optimise revenues.”

“With its laser-sharp focus on business results and its deep expertise in the High Technology sector, and the software sector in particular, Brightfire has proven to be the perfect fit for Flexiant in helping us to increase our online reach, identify the right type of content to attract our target personas and acquire new clients in a cost-effective way,” he added.

John Hornell, CEO of Brightfire, said: “We are delighted to have been selected by an innovative and pioneering cloud orchestration company like Flexiant to drive their digital marketing activities at a time when cloud services are experiencing a rapid growth across the globe.”

“Flexiant provide a unique cloud computing solution, which we are going to promote online via a meticulously devised and well-targeted inbound marketing strategy to boost the company’s profile as a leader in its sector and help Flexiant generate more leads for less and grow its business,” he concluded.

ENDS

Notes to editors

About Flexiant

Flexiant is a leading European provider of cloud orchestration software for on-demand, fully automated provisioning of cloud services. Flexiant’s software gives cloud service providers’ business agility, freedom and flexibility to scale, deploy and configure cloud services, simply and cost-effectively. Vendor agnostic and supporting multiple hypervisors, Flexiant’s proven cloud orchestration solution is a full business process automation suite from provisioning through to granular metering and billing of resources. Flexiant’s Cloud Orchestration suite is simple to understand, simple to deploy and simple to use. Visit www.flexiant.com.

About Brightfire

Brightfire is a leading UK inbound marketing company and a HubSpot partner. Established in 2004 Brightfire helps businesses get found online, generate more leads, and acquire more customers cost-effectively while increasing their clients’ ROI through a fully integrated marketing and sales solution. Using its unique inbound marketing consulting framework, Brightfire is able to transform a company’s online activities into an integrated strategy that leverages content, search engine optimisation, social media and analytics to deliver more leads and customers and increase a company’s sales velocity. Visit http://www.brightfire.co.uk/about-us/media.aspx

For any media enquiries, please contact:
John Hornell, CEO
Brightfire
Tel: 0141 229 1515
E-mail: john.hornell@brightfire.co.uk

# # #

We are an UK-based inbound marketing company and HubSpot partner, helping businesses get found, build an online audience, get more qualified leads and convert them to customers.