Grant O’Brien, CEO for Woolworths Limited, in a speaking engagement at the Chamber of Commerce in Sydney, Australia, has declared technology to be among the primary factors that affect the success of a business in the long run.
O’Brien further explains that with technology comes more options for consumers – thereby helping them to avoid the long waiting time that they will have to undergo. He also believes that this will lead to more reasonable prices for goods, which is beneficial to both businesses and consumers.
These statements from Woolworths’ CEO were in response to complaints from traditional retailers stating that online retailing has significantly reduced the sales of bricks and mortars sales.
In addition, O’Brien, explained the efficiency of multi-channelling with the use of online selling, which, according to him, will build longer lasting relationships with clients and will likewise result to having more satisfied customers in the long run. He even sited his company’s “Everyday Rewards” as an example for such schemes.
He says, "Through our Everyday Rewards card data, we know that a customer who shops both online and in-store is up to 70 per cent more valuable to us than a customer that only shops in-store or only shops online. That integrated model, where the customer can switch seamlessly from bricks and mortar to mobile, is absolutely critical. They already trust the brand, they just want to shop, source information and communicate in a way that suits them the most.”
He went on to say, "So that might mean browsing online and picking up in-store, or buying online but returning goods to store. Or just about any other permutation. But all channels are interdependent — they are all representative of your brand, and you have to maintain investment in each of them equally."
In another light, major competitors in online retailing, such as David Jones and Harvey Norman, recently built their online retail shop. This is a clear indication of the efficiency of online strategies. These new stores have been placing heightened demands in marketing their products and have considered their upcoming online sales to play a major factor in their respective businesses.
Experts have also stated that online retail stores do not only create more profits, but also create a considerable amount of jobs as well. An example is Woolworths, which employs more than 150,000 people at present, will be creating additional 10,000 more jobs within this year.
James Corby, Business Development Director of Oracle Digital further supports this approach towards online retailing by saying, “Using the web in order to market your business is more convenient for customers. And it is because of this convenience that prospective customers will be enticed even more to make their purchases.”
He further adds, “By using effective SEO procedures and strategies, a company’s page ranking and web presence will go higher up in the ranks – and this will mean that more people will be able to see what it actually offers. And again, this will result to more sales on the company’s part.”
And in order to address the demand for effective online tools – Oracle Digital has released its most dependable reputation management techniques, social marketing strategies, and other online tools that have been specifically designed and proven to facilitate business endeavors.
Oracle Digital is a leading Digital Company in Perth, Western Australia which serves clients from Adelaide, Brisbane, Melbourne and Sydney. For more information, you can call them at 1300 899 851, or visit their site at http://www.oracledigital.com.au