The partnership with 1-800LoanMart http://www.800LoanMart.com was signed just in time for a Clippers home game against the Oklahoma City Thunder on January 30, 2012. The sponsorship gave 1-800LoanMart the right to use Clippers logos in their websites and social media campaigns and gave the Clippers the right to use 1-800LoanMart logos in their home website particularly in the upcoming games segment of the site.
“We could not be happier with the way the sponsorship has worked out thus far,” said Chief Marketing Officer of 1-800LoanMart Colby Estes. “We are grateful for the opportunity to work with such a classy organization as the Clippers who play an exciting brand of basketball, and their popularity allows us to reach out to such a wider amount of customers than we ever had before!”
The sponsorship between the Clippers and 1-800LoanMart allows for signs for 1-800LoanMart to be displayed throughout the STAPLES Center during Clippers home games as well as commercials during Clippers local television broadcasts and all radio broadcasts of Clippers games. Signs include the long stretch of signage at the announcers table, underneath each basket, in the LED ring around the stadium and on the big screen Jumbo Tron during gametime at home games. The Clippers text message shout outs during commercial breaks at the STAPLES Center will also feature 1-800LoanMart. Of course during the Clippers local TV telecasts viewers will see 1-800LoanMart commercials and listeners to the Clippers broadcasts on the radio will hear commercials for the title loans lender before, during and after games.
The Clippers partnership also allows 1-800LoanMart to be interactive in the Los Angeles Community. 1-800LoanMart sponsored a bowling event with the Clippers, they will be sponsoring the Junior Clippers inner city youth basketball league next winter and there will be several other player autograph appearances for members of the community to attend. While 1-800LoanMart and the Clippers each are benefitting from this partnership, the real winners are the fans of the Clippers across Los Angeles.
Thanks to this sponsorship between the L.A. Clippers and 1-800LoanMart, the title loans lender will become more relevant in the greater Los Angeles area and attract a whole new set of consumers for title loans that they would have never attracted before. The deal also gives 1-800LoanMart more legitimacy as title loan lenders are typically carry a bad rapport. 1-800LoanMart offers legitimate cash loans in times of emergency by their customers and their goal is to use this partnership with the L.A. Clippers to raise awareness of their business and to make themselves available to a greater amount of people throughout Los Angeles.
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