The sponsorship deal was in the works for several days and all came to play right on time for a Clippers home game on January 30, 2012 in a game vs the Oklahoma City Thunder. The sponsorship benefits both parties involved and 1-800LoanMart was especially happy at the partnership as it launched the title loans lender into a series of other sports sponsorships. “We are extremely grateful to be joining up with The Los Angeles Clippers for this season,” began Colby Estes, Chief Marketing Officer for 1-800LoanMart, “and it definitely helped us in negotiations with other sports sponsorships during the preceding months after the deal with the Clippers was completed.”
In the months after the partnership with the L.A. Clippers, 1-800LoanMart http://www.800loanmart.com announced sponsorships with NASCAR racing team Front Row Motorsports, the Lucas Oil Modifieds Series of auto races, Brandon Loverock an auto racer in the SRL Series, the Perris Auto Speedway race track and 4 teams in the California League of Minor League Baseball with the Modesto Nuts, the Rancho Cucamonga Quakes, the Lancaster Jethawks and the Lake Elsinore Storm. Add this to the previous sponsorship with the Los Angeles Dodgers Radio Network and the title loans lending company is serious about expanding upon their brand image and are doing so with local sports teams and sporting events to reach a wider targeted audience.
The elements of the partnership include signage at Clippers home games, commercials during television and radio broadcasts, community sponsorships and events and full logo usage by both the Clippers and 1-800LoanMart for website and social media campaigns. During Clippers home games, 1-800LoanMart logos and signs will be seen throughout the STAPLES Center including the large courtside announcers table sign and sign next to the basketball hoop. 1-800LoanMart will also sponsor the text message shout outs during breaks in the game up on the Jumbo Tron at Clippers home games. 1-800LoanMart commercials will air during Clippers game broadcasts on the local television outlet and on the radio thanks to this partnership and both the Clippers and 1-800LoanMart will be able to use each other’s logos in their websites and social media platforms.
This sponsorship will be a great partnering between the L.A. Clippers and 1-800LoanMart because the big winners in this deal are basketball fans in Los Angeles. The first benefit to the community is the Junior Clippers program and 1-800LoanMart will be sponsoring this program and have their logos on the jerseys of all the teams. The Junior Clippers program is a basketball league run by the Clippers and now with the help of 1-800LoanMart. The Junior Clippers bring inner city youth in Los Angeles together to practice and play basketball highlighted by a chance to play during a Clippers home game on the STAPLES Center court!
The partnership for both 1-800LoanMart and the L.A. Clippers brings together two entities who are growing in popularity throughout Los Angeles and California as a whole. The sponsorship is a definite benefit to both 1-800LoanMart and the L.A. Clippers as they bring together a local company with the local basketball team for one major partnership.
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