Visitor level call tracking which assigns a unique number to a visitor enables a caller’s path through a website to be tracked and recorded. This form of call tracking works best with low call volumes. At high call volumes the data’s value is diminished slightly.
“Call tracking systems recycle numbers.” Said Stuart Buckley, CEO of Calltracks Limited. “Sooner or late the numbers duplicate, which in all probability means the same number is assigned to two different callers.
“This makes visitor level tracking and high call volumes a little misleading. You could get the “same” caller buying two very different products from a website. The chances are the same number is being used by two different callers.
“Though you can still ascertain valuable visitor data, such as pages looked at before during and after a call, you cannot say with confidence this caller phoned back on six occasions, unless the call volumes are low.”
Keyword call tracking also features highly in most call tracking operations. The visitors are recorded by keyword and the path of a visitor through a website before, during, and after a call is shown as well. The results however are linked to a keyword rather than an individual number.
“Most of our clients who experience high call volumes use keyword level call tracking as it provides easier to read, precise results with high call volumes. Visitor level call tracking can get a little messy with high call volumes.” Continued Stuart. “What we have managed to do is to cut through the clutter of visitor and keyword call tracking to bring a comprehensive call tracking reporting system.”
To circumvent the visitor level call tracking reporting problem in particular, Calltracks Limited reporting system simply combines the two providing the information in a meaningful, easy to understand call tracking reports. It also integrates with Google Analytics.
To learn more about call tracking and the enhanced reporting software, visit http://www.calltracks.com
About Calltracks Limited
Calltracks Limited is one of the pioneers of the call tracking industry and was started by founder and CEO Stuart Buckley in 2004. The product range which consists of call tracking software and support services, call recording, sales lead tracking, and staff performance measurement software, is continuously researched and upgraded and operates at a cutting edge level.
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Calltracks.com is a conversion attribution measurement company, which tracks first contact with a customer or client from a phone call or PPC ad through to the completed sale, providing clarity on marketing spend. The software also provides call data.