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Follow on Google News | From Start Up to Thumbs Up: Candy.com is Hitting Home Runs in Online RetailingSince purchasing the domain name Candy.com for $3 million in June 2009, cousins Joe Melville, 33, and Greg Balestrieri, 26, have beat the start-up odds and are on track to do $6 million in online candy sales in 2012.
By: Candy.com “With the rise in popularity of candy buffets, candy favors, single-color bulk candy, and seasonal candy, as well as increased consumer appetite for retro candy, candy crafting, and baking, our online candy sales have flourished,” Candy.com co-founders Greg Balestrieri and Joe Melville, represent the third generation of the family-owned Melville Candy Company based in Weymouth, Mass. “Joe and I come from a long line of confectioners and understand the candy business from both a manufacturing and retailing perspective,” Candy.com now offers more than 15,000 SKUs from 400-plus manufacturers from around the world, including The Hershey Co., Mars Chocolate North America, Jelly Belly Candy Company, Tootsie Roll Industries, Inc., Nestle, Ghirardelli Chocolate Co., Lindt & Sprungli, Perfetti Van Melle, and Just Born, Inc. In 2010 and 2011, Candy.com was also the exclusive launching pad for the comeback of three iconic candy brands brought out of retirement: Astro Pop, Black Cow, and Bonomo Turkish Taffy. And, in April 2012, Candy.com launched licensed Major League Baseball Lollipops, just in time for opening season. All Candy.com candy can be searched by by color, type, brand, and party theme, which makes event planning easy. For gift-giving, affordable candy gift selections like Ghirardelli and Godiva candy baskets and non-edible gifts like Hershey’s brand messenger bags and M&M’s coin purses, are also available for quick delivery. For more information, visit http://www.Candy.com. # # # Candy.com is the ultimate online candy store offering more than 15,000 SKUs of candy and bulk candy products from 400-plus manufacturers to B2C and B2B customers. End
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