“Video is one of the hottest tools available to communicators today and the power of YouTube can’t be ignored,” said Mr. Henry. “Many marketers make simple mistakes that can sabotage their success. While content is always the most important factor, there are other steps one must do to ensure success.”
The session is geared to show public relations professionals, bloggers and marketers the common mistakes in creating video and give them a foundation to build upon for their future videos and video marketing. The session will give concrete tips and will show examples of successful videos
Mr. Henry will address the two key reasons why most videos don’t get desired results: the first is that the topic isn’t relevant to the audience and that it’s not told in story format. The second is that most marketers don’t know what to do once they’ve uploaded their video. May don’t understand the strategies need to drive viewers and how to use the video to drive more traffic to their website, Facebook page or other social platform.
“Most people don’t put their audience first. They have their message to tell and they don’t think about how the audience will react or engage with the video. Success with online video always starts with the audience and understanding the triggers that get them to watch video and take the next step,” said Mr. Henry.
Hispanicize 2012 is in its third year, having launched in Dallas in 2010 and then moved to Los Angeles for the 2011 conference. Hispanicize 2012 has grown to include not just public relations professionals and bloggers, but other media professionals, Latin film makers and Latin innovators. Attendees will come from Fortune 500 companies, media outlets and public relations agencies.
David Henry (http://www.therealdavidhenry.com) is an experienced video marketing, public relations, social media and digital marketing professional with more than 20 years of experience working with companies and organizations of all sizes. Currently, David is the President & CEO of TeleNoticias, LLC (http://www.telenoticiasusa.com/
David has been hired to speak at a variety of conferences and meetings on topics related to public relations, audience marketing, social media and video marketing, He is a recognized authority on utilizing video, social media and public relations strategies to help companies generate new leads and grow their businesses.