PRLog - April 9, 2012 - BURBANK, Calif. -- Will post production move to the cloud? That was just one of the many questions speculated upon during the ninth annual Editors’ Lounge Pre-NAB panel discussion on where the future of post is headed. Hosted by AlphaDogs and Key Code Media, the event drew an audience of well over 100 production and post-production professionals, all eager to learn what’s in store at NAB 2012.
Editors Lounge panelists discuss NAB 2012
After networking over dinner and drinks, attendees were welcomed by panelists that included; Debra Kaufman, Associate Editor at Creative COW (as moderator) Terence Curren (Editor/Colorist and Founder of AlphaDogs Post), Mark Raudonis (VP of Post Production, Bunim/Murrary Productions)
This year’s buzz at NAB is expected to be cloud computing versus the 3-D frenzy that happened last year. Cloud based video editing will make it easier than ever for content producers to outsource projects with low labor costs attached. Panelists agreed this could pose a real threat to the editor’s future career. Competition for skilled post-production professionals would likely move to a global level and no longer be limited to the local talent pool. This means editors will be required to possess diverse skill sets to stand out in an oversaturated field that employers will have to choose from. “The cloud is a looming threat, as well as a great opportunity”
“Editors of the 21st century will also need to have a willingness to be versatile with their job description in order to succeed.” Michael Kammes comments, “You can’t just be creative, you also have to be technical.” With the old business models continuing to erode, and the streaming of live content gaining popularity with audiences, it will be crucial to evolve as an editor by learning new technical skills while continuing to co-exist in the current environment. Mark Raudonis, VP of Post at Bunim/Murray Productions comments, “On a positive note, there will be more work and more opportunities with internet content.” Television and Internet are continuing to merge allowing the consumer to watch programming on their own time. The demand for content isn’t going away. Citizen journalism is also expected to gain market share in the next few years. “If everyone starts using video to communicate, then perhaps the professionals will stand out. Anyone can afford a pencil and paper, but there are only a few good writers.” said Terence Curren.
To see the panel in its entirety including more discussion on the Final Cut Pro fog please visit http://www.editorslounge.com
About the Editors’ Lounge: The Editors’ Lounge is a hands-on seminar for industry professionals. Each month, dozens of professionals in the production and post-production industries exchange ideas, discuss trends and learn about new technologies;
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Alpha Dogs is a full service post production company. Operating in the heart of Burbank’s media district, Alpha Dogs offers state of the art editing bays, color correction, audio mixing, visual effects, production offices and equipment rentals.