Coastal Lifestyle Community Demonstrates Real Estate Success During Lean Times

April 9, 2012 - PRLog -- Compass Pointe has demonstrated solid growth since their opening in 2007, despite the depressed economy and agonizing national real estate market. With roughly 120 homes completed and more than 25 scheduled and underway in 2012, they are anticipating a banner year. With creative ideas and a master plan as innovative as any you'll see, Compass Pointe is not your typical active adult community and their message is resonating with customers.

Creativity is not enough to convince cautious customers to purchase in a new community. The reputation of the developer, years of success with nearly 100 completed developments in North Carolina aren't enough to spur customers to become owners. The key to Compass Pointe's success is a unwavering message of value, reflected in their slogan "Where More is less". Compass Pointe has earned each customer by offering superior products and excellent value. Today's customer's are value driven and Compass Pointe has recognized the need to stay competitive on pricing or the customer will go to a more advanced developments.

Compass Pointe's value driven approach is not a consequence of their customer-centric approach, but more likely indicative of their development stage. Generally, new communities offer lower prices at the expense of reduced margins to the developer. The early purchasers (frontiersmen) are rewarded for their risk and as improvements are made within the community and rooftops appear, the pricing generally increases.

Currently, Compass Pointe is at a pricing threshold, where the number of existing homes and completed amenities will begin to drive up prices. The completion of the attractive outdoor pool, lakefront beach, and activity lawn has spurred significant interest and encouraged those undecided customers off of the fence. With the addition of their highly anticipated "Grand Lanai" facility, currently under construction and scheduled to open this summer, any doubts about the future of Compass Pointe have been extinguished.

These improvements, coupled with the scheduled opening of their 18 hole championship golf course at the end of 2013 testify to the commitment of the development team and reflects their success despite the recession.

If you're considering southeastern North Carolina for a second home or retirement location, then you will want to stop by Compass Pointe for an inspection.

You can learn more about Compass Pointe and many of the top lifestyle communities in Southeastern North Carolina by visiting www.carolinaoceanliving.com.

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