O2 Media, Inc.
“Designing Spaces” on Lifetime Welcomes: BURGER KING® Featuring the
“BK Crown™ Program”
(Pompano Beach, FL – April 9, 2012) In this edition of the “Designing Spaces, Kids Spaces” series, BURGER KING® will showcase its new kids’ meal BK Crown™ Program to viewers. Make sure to tune in to Brandstar Entertainment’
In the upcoming segment, viewers are taken out of the studio and into to a BURGER KING® restaurant where moms and kids are gathered for a child’s birthday celebration. BURGER KING® recently launched the new BK Crown Program™, to completely transform the 30-year old kids meal program from ‘just a meal’ to a more fun, family and kid-friendly experience that encourages kids to learn, make choices, and give back to their community.
The menu offers kids a wider variety of smart, tasty food options. The kids meal box comes with a toy inside and a built-in crown that kids can tear off and put on; as well as fun, educational games and activities that are designed to inspire creativity and encourage social interaction. The BURGER KING® crown, which many parents wore as children, has been redesigned for this generation and offers a way for families to engage even more with the BK Crown™ Program.
For the pro-social aspect of the BK Crown Program™, Burger King Corporation has partnered with organizations that support wildlife, the environment and education. With each kids meal purchase, Burger King Corporation allows kids to choose which of the charities it will support. Kids can bring their kids meal box home and visit BKCrown.com to learn about the different causes and vote for their favorite charity, selecting how Burger King Corporation will give back. While on the site, kids can continue to enjoy fun games, activities and crafts that inspire their imagination.
Lysa Liemer, Executive VP of Programming and Chief Operating Officer of Designing Spaces on Lifetime TV says, “We are always exploring new methods of providing interactive quality time for moms and kids, especially when it leads to eating smart. Burger King Corporation definitely delivered a perfect solution with their new meal BK Crown™ Program.”
About Designing Spaces on Lifetime Television
The TV show is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional. To view a show online, just go to http://www.designingspaces.tv. If you have a great idea for a story, or want to be a part of the show please contact Lysa Liemer at firstname.lastname@example.org.
You can also find us on Twitter at @DSpacesTV or on Facebook at: www.facebook.com/
About BrandStar Entertainment
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television. The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives. For more details about BrandStar Entertainment please visit http://www.brandstartv.com.
For information on becoming a content partner for “The Balancing Act” on Lifetime Television, contact BrandStar Entertainment at Brandutainment@
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O2 Media's parent company, BrandStar Entertainment, producers of The Balancing Act show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.